Digital Marketing Agency Gold Coast

We know digital marketing has its share of bad actors. Many of our clients have come to us precisely because we are different. In our experience, agencies can be ‘bad’ for a few different reasons.

1. The agency is barely functioning because their margins are too low. They can’t afford to deliver quality marketing, so they cut corners and focus on getting things out as quickly as possible. Their clients, naturally, aren’t happy and want revisions – which the agency will often have excluded from its scope of work. The only way that sort of agency survives is by constantly luring in new clients with big promises and cheap packages.
2. The agency doesn’t know what they’re doing. This often happens when a founder starts a business around one service (like graphic design or web development), then tries to scale into a full-service firm without having any knowledge or experience in those areas (or hiring people who do). The result is marketing that’s good in some areas and mediocre to downright bad in others.
3. The agency doesn’t care about you. This scenario typically occurs at larger agencies with multiple layers of account management. The marketers working on your account have no understanding of your business, the account managers have huge portfolios of clients that they flit between, and the agency’s leadership is focused on new sales, not client satisfaction.
4. The agency is fine – but they’re not good enough to solve complex marketing problems. They can deliver results by plucking low-hanging fruit, but, as soon as they’re asked to do something like increase market penetration in a saturated vertical, they’re just not competent enough.
5. Sometimes, it’s not the agency’s fault. Even the best marketers in the world can’t get results with a shoestring budget, a lack of information about brand and offerings, or a client that won’t come to the table. Ignoring advice, forcing every deliverable through a dozen unnecessary revisions, and not responding to messages for weeks are all good ways to kill your marketing success. (Of course, if you’re bothering to read this FAQ, you’re probably not that type of client.)

We’ve built iOnline so that none of those categories apply to us.

1. We charge reasonable rates that both our clients and us can afford. We aren’t the cheapest agency on the Gold Coast, but we aren’t the most expensive either. That means we can pay talented people who are experts in their domains – and not flinch when a revision request comes through.
2. We started as a web development agency, but we’ve scaled deliberately over more than 24 years. We’re now a full-service agency with in-house specialists in every service that we deliver.
3. We care about all our clients. Our leadership team is personally involved in every project, and you’ll never be ignored or de-prioritised in favour of bigger or newer accounts.
4. We’ve cut our teeth on solving hard marketing problems (and we’ve done it for businesses of all sizes). That includes everything from developing custom software that saves thousands of hours a year to helping local businesses dominate entire markets.
5. If we feel like we aren’t a right fit for your business, we’ll be upfront with you. We have a strong base of existing clients, and we’d prefer to part ways early than invest in a relationship that isn’t going to work.