We back brands big and small.
Your Problem
I’m not showing up on Google for local keywords.
I’m not getting enough traffic to my website.
I’m struggling to get reviews.
Our Solutions
Apivut Chakuthip
General Manager, Seniors Plus
Differences
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals – using whatever digital channels work best.
We’ve been blazing a path through digital landscapes since 2000.
Local SEO has changed a lot, but building trust and standing out online haven’t.
Our SEO specialists work from our office on the Gold Coast, Queensland.
We understand Australian audiences and know how to stay compliant in regulated industries.
Pricing
All prices exclude GST.
From
$1,100
From
$1,600
From
$2,100
SEO Copywriting
Local SEO hinges on your website’s content.
Without great landing pages, ranking is hard – and converting the visitors you do attract is almost impossible.
Because, ultimately, Google and customers like the same things:
Clear, consistent information.
Signals of trust, like testimonials and team photos.
And the green flags that show you’re locally relevant, like appropriate keywords and contextual links.
Ask us about local landing pages that generate sales, deliver enquiries, and drive more meetings booked.
Citation Management
Google Business Profile.
Bing Places for Business.
Facebook and Instagram and LinkedIn.
The dozens of different local directories like
Yelp and Tripadvisor.
They’re all local citations that mention your business name, address, and phone number (the NAP data that Google and other search engines use to understand who you are and where you operate).
The more citations you have, the better.
But they also need to be maintained and optimised – and that’s where we can help.
Our team recently used iOnline to redevelop our website and start our first SEO campaign.
From start to finish, the whole team have been great to deal with!
Easy, open communication throughout and always happy to answer any questions we had.
Katarina Tuskan
Director, Tempercool
Reputation Management
Google Business Reviews are one of the biggest local SEO levers you can pull.
Why?
Because Google wants to help searchers find what they need.
And a business with a 5-star rating from 100 reviews will probably be a better solution than one with a 3.5-star rating from 20 reviews.
But aggregating reviews isn’t always easy, even if you deliver a flawless customer experience.
You need a way to prompt people, to get them to action those feelings of surprise and delight.
We’ll work with you to set up a review outreach motion (automated or manual) that delivers more stars – and higher rankings for your site.
Link Building
For Google, links are context.
They indicate what a website does, how trustworthy it is … and where it operates.
Local link-building involves building as many links from other local sites as possible.
Media sites, local aggregators, even semi-related businesses – each one can help tell
Google that your site is relevant to searchers from your local area.
We’ll use our knowledge of Australian local publishers to get your site relevant, contextualised links for better SEO.
Process
After your discovery meeting, we’ll architect a local SEO strategy for your brand.
We’ll then present that strategy in a scope-of-work meeting that covers the details: things like technical changes, content hygiene, new content production, and probable time horizons.
Work
Logan-based car rental company Cheapie Car Rental received more than 600 leads from its new website in just 6 months.
That included ranking on Page 1 for 90 high-intent keywords – keywords that global rental companies were also competing on.
Find out exactly how Cheapie did it.
Gold Coast heavy vehicle training business The Driving School used holistic SEO to recapture lost market share.
It now dominates the relevant search landscape – a position that generates around 200 high-intent leads per month.
People
Jessica Deacon
SEO Strategist
Duncan Croker
Content Strategist
Thinking
SEO
Questions
Time to revenue depends on your niche and the local search landscape. If you have lots of competitors who’ve been investing in SEO for years, it could take 6 months to start seeing consistent leads. On the other hand, if you have a handful of local competitors with terrible websites, you could have predictable revenue in a month.
(Both scenarios assume that your customers use search engines to find businesses like yours. SEO isn’t always the right place to spend your budget, which is why it’s best to work with a full-service agency that conducts due diligence, not an SEO agency that will always recommend SEO as the best channel purely because it’s the only channel they work with.)
On average, most local businesses we work with start seeing consistent revenue from local SEO in around 3 months.
Any business that targets specific geographic areas can benefit from local SEO. The ones that need it the most: businesses whose products and services can only be delivered to a specific area. That typically includes cafes, restaurants, beauty clinics, gyms, and certain trades like plumbers and electricians.
SEO also tends to be more effective the more downstream a business goes. Think of it like a net that trawls the internet, versus more targeted ‘spearfishing’ approaches like networking and ABM. The more fish there are to catch, the better return you’ll see on your investment. That means it’s especially suitable for brands targeting consumers or small business owners with less expensive offerings.
It’s also important to think about how people choose businesses like yours. For example, do they normally ask people they know for referrals? Do they look to trusted sources, like The Urban List for cafes and restaurants or Dietitians Australia for dietitians? Or do they go straight to Google and opt for one of the top 3 results? The answer to that question should guide your choice of marketing channels.
Yes and no. We can help you report reviews that breach Google’s policies. Those include fake reviews from people who haven’t used your services, reviews from competitors, and reviews that include threats, profanity, and personal information. Ultimately, though, Google gets to decide whether or not it will remove a review.
You can also remove reviews from the reviewer’s side. A polite, apologetic response/explanation and discounts/incentives can sometimes encourage disgruntled customers to remove their reviews or update their ratings. In cases where the review is fake or defamatory, you can take the reviewer to court – or, if they’ve hidden behind a pseudonym, force Google to reveal their identity.
Both can play important roles in your search marketing strategy. Local SEO tends to be more cost-effective over the long term for 2 reasons: you aren’t paying for clicks, and searchers prefer organic results to paid ones.
For example, the keyword ‘plumber sydney’ gets around 2,200 searches per month (according to keyword tool Ahrefs). Of those searches, 33% end in clicks to organic results, 9% end in clicks to paid results, 4% end in clicks to both paid and organic results, and 54% end in no clicks at all. The same holds true for more specific queries like ‘italian restaurant surfers paradise’, where 48% and 2% of clicks go to organic and paid results respectively.
But local SEO has disadvantages as well. It takes time (usually around 3 months) to start seeing meaningful revenue, and local results are often buried under paid listings. Google Ads can help generate sales while your SEO takes off, as well as give you an edge over competitors by displaying your brand twice (once as a paid listing and once as an organic listing). You’ll also only pay for the clicks you receive, which can be reassuring if you’re on a tight budget.
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