We back brands big and small.
Your Problem
My website isn’t ranking well on Google.
People can’t find my brand through LLMs.
I don’t have a sustainable source of revenue.
Our Solutions
Apivut Chakuthip
General Manager, Seniors Plus
Differences
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals – using whatever digital channels work best.
We’ve been blazing a path through digital landscapes since 2000.
SEO has changed a lot, but building trust and standing out online haven’t.
Our SEO specialist works from our office on the Gold Coast, Queensland.
We understand Australian audiences and know how to stay compliant in regulated industries.
Pricing
From
$1,100
From
$1,600
From
$2,100
Our team recently used iOnline to redevelop our website and start our first SEO campaign.
From start to finish, the whole team have been great to deal with!
Easy, open communication throughout and always happy to answer any questions we had.
Katarina Tuskan
Director, Tempercool
Process
Talk through your marketing and business goals in a free meeting with one of our strategists.
We’ll discuss things like your current marketing initiatives, future strategy options, and pricing.
If you feel we’re the right SEO agency for you, book a discovery call with our organic search team.
They’ll ask you in-depth questions about your current SEO program, your website, your revenue metrics, and your brand.
After your discovery meeting, we’ll architect an SEO strategy for your brand.
We’ll then present that strategy in a scope-of-work meeting that covers the details: things like technical changes, content hygiene, new content production, and probable time horizons.
Once you approve your strategy and pay your first invoice, we’ll start implementation.
You can expect SEO work to begin as soon as you’ve granted us secure access to your website and analytics platforms.
You’ll receive your first report within a month of work commencing.
Work
Logan-based car rental company Cheapie Car Rental received more than 600 leads from its new website in just 6 months.
That included ranking on Page 1 for 90 high-intent keywords – keywords that global rental companies were also competing on.
Find out exactly how Cheapie did it.
Gold Coast heavy vehicle training business The Driving School used holistic SEO to recapture lost market share.
It now dominates the relevant search landscape – a position that generates around 200 high-intent leads per month.
People
Jessica Deacon
SEO Strategist
Duncan Croker
Content Strategist
Thinking
Get actionable insights from the frontier of organic search marketing.
SEO
Questions
The cost of SEO varies based on the vendor and the pricing model. Ahrefs, one of the top SEO software companies in the world, conducted a 2024 survey of SEO providers globally (freelancers, consultants and agencies).
It found that, in the US, Canada and the United Kingdom, the most common monthly retainer was US$2,500 to 5,000 (around AU$3,850 to 7,700 per month). The next most popular retainer band was US$1,000 to 1,500 (around AU$1,540 to 2,300 per month). The most common hourly rate was US$75 to 100 (around AU$115 to 155 per hour), followed by US$100 to 150 (AU$155 to 230 per hour).
On average, agencies charged more than consultants and freelancers, providers with over 5 years of experience charged more than double those with less than 2 years of experience, and worldwide SEO costs more than local SEO.
So, as an Australian-based SMB aiming to rank in local results (for example, ‘family lawyer australia’ or ‘mortgage broker australia’), you can expect to pay around AU$1,540 to 2,300 per month.
Check the FAQ above this one to see how much SEO agencies normally charge. How much should you pay for SEO? That’s a question that depends entirely on your business.
At minimum, you should be spending $1,000 a month. Like most things in marketing, SEO is subject to a threshold effect – below a certain spend level, you won’t see meaningful results, and you’d be better allocating that budget elsewhere.
If you want to see results faster, it’s worth bumping up your initial few months of spend. You might, for example, spend $3,000 a month for the first 3 months to fix existing technical issues on your website and run a content sprint – a concentrated burst of content production designed to help a specific product or service rank. After that, you might cut back to $1,500 a month to create content, fix emergent technical issues, build backlinks, and service your content debt.
That’s a bit like asking ‘how long is a piece of string?’. Neither we nor any other SEO agency in the world can promise timelines, because none of us fully understand Google’s constantly changing algorithms. (If someone does promise you a specific timeframe, be wary. See this FAQ for why.)
With that said: most SMBs should be see some leads coming in within 3 months of SEO work commencing. At 6 months, your SEO strategy should be delivering consistent revenue.
There are, however, some caveats.SEO will normally be ‘worth it’ when your ideal customers learn about their problems and search for solutions using Google or LLMs.
If you don’t know your ideal customers’ sources of influence, we strongly recommend engaging an agency to undertake market research before you put budget into any programs or campaigns. Get in touch with us to find out how we can help.
People have been saying ‘SEO is dead’ since 2010. (Yes, we’ve been around that long.) As long as people continue to search for products and services through search engines in some form or another – Google, LLMs, or even third-party indices – SEO will still be necessary.
The current ‘SEO is dead’ trend involves claiming that traditional SEO is being replaced by GEO/AEO/LLMO/AIO (optimising for LLMs instead of Google and Bing). While that might seem like a reasonable claim, it’s not. None of those acronyms are real things. They’re jargon created by software vendors and agencies who want to charge more for a very well-known service – SEO.
No, we can’t. No SEO agency or consultant in the world can guarantee rankings on Google, Bing, or any other search engine.
Google is a black box – its algorithms are very carefully guarded, and the understanding we do have is based on code leaks, Google’s statements, industry experiments, and trial and error. That understanding, though, is complicated by constant algorithm updates. What worked last year may not work this year. There are no guarantees, and anyone making ranking promises is either extremely inexperienced or deliberately misleading you.
The most we can do is express a high level of confidence in an outcome over a given timeframe. Here’s an article that explains the ‘position 1 in X days’ scam in more detail. (Google itself has issued a warning on the same problem.)
Not necessarily. Algorithm changes and external factors can both impact lead volume from organic search. It doesn’t mean your SEO agency has dropped the ball.
For example, in 2025, AI Overviews have been steadily stealing clicks for a growing number of queries. If you’re tracking clicks in Google Search Console or Analytics, that can look quite alarming. In reality, though, AIOs are mostly taking away clicks for informational queries – people still need to click through to real websites if they want purchase products and services.
Seasonal dips, technology changes, economic downturns, and other events can also affect your traffic and/or leads. COVID, for example, was an anomaly that massively spiked organic search revenue for some businesses – revenue that has slowly dropped back to pre-COVID baselines in the last few years.
Before you blame your agency, make sure nothing else has changed (including your offerings, brand or pricing) and check whether your organic search rankings have dropped. If Google Search Console shows your average positions holding steady, the root cause probably lies elsewhere.
‘GEO’ stands for ‘generative engine optimisation’. It’s an acronym that refers to optimising for LLMs like ChatGPT.
Our position: GEO is a fabricated concept developed by vendors who want to sell things. In practice, the tactics used to get found in LLMs are almost identical to those used in traditional SEO. The only reason some agencies and software companies are marketing ‘GEO’ is to charge higher prices. Here’s an article from Ahrefs, one of world’s top keyword research companies, that explains the debate.
It’s no different to getting found on platforms like G2, YouTube, Amazon, or local search directories. All of them are different to Google, but the fundamental mechanism is the same: when a user searches a query, you’re trying to show up in the results without paying the platform.
(Arguably, the tactics involved in getting found on something like Amazon are less similar to traditional SEO than those used to rank in LLMs. But that hasn’t stopped vendors from trying to create an entirely new marketing discipline out of thin air.)
No reputable agency or consultant offers pay-on-results SEO. The people who do are normally either:
Think about SEO like any other professional service. Do you only pay your financial adviser when they get you a certain ROI, or your lawyer when they resolve a matter in your favour? Neither we nor any other SEO can control the algorithm – all we can do is use our experience and technical knowledge to move the needle as much as possible.
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