Duncan Croker

Duncan Croker is the content strategist at iOnline, a role that encompasses everything from writing web copy to directing large-scale content programs.

Duncan began his marketing career during university by founding Chevron Editing, a content marketing business that served some of Australia’s largest brands. After supporting the iOnline team externally for a number of months, he made the decision to permanently join the team in 2025. Increasing pressure from AI meant that content programs would be best delivered as part of an integrated team – one with capabilities that spanned every digital touchpoint.

Duncan’s approach to content is grounded in quality. AI has commodified basic information – the opportunity for brands now lies in bridging the digital gap through original research. Winning will rely on being intimately connected to customers and being willing to do things that LLMs can’t.

Outside of work, Duncan loves spending time hiking with his wife, learning about health, and working on his marketing newsletter. He holds a Bachelor of Arts, majoring in Creative Writing and Islam–West Relations, from Griffith University.