Chart a course for your content program – one that leads directly to more revenue.
We back brands big and small.
Your Problem
A content strategy diagnoses the key challenges a brand and its ideal buyers face – then proposes a way to solve them with content.
Our Solutions
Most ‘content strategies’ are just lists of proposed posts. Ours are different: grounded in your goals, informed by ICP interviews, and designed to drive revenue.
Find out how your content could perform better. A content audit catalogues your existing assets and recommends improvements in an easy-to-read spreadsheet.
Don’t wait for inspiration to strike. A content map lays out ideas for your brand’s content in a visual format that you and your team can easily understand.
Run your content program effectively. Set SOPs, establish content calendars, and define project roles.
A dormant content strategy is pointless. Kindle yours with articles, videos and podcasts produced by our in-house specialists.
I can’t say enough good things about IOnline!
As a new business, I was looking for a marketing and branding partner who could really help me make an impact, and Ionline did just that. […]
Since partnering with Ionline, I’ve seen a significant boost in my online presence and customer engagement.
The results speak for themselves!
Their attention to detail and commitment to excellence have made a huge difference for my real estate agency!
Ashleah Lucey
Principal, Ashleah Lucey Property
Differences
There are dozens of marketing agencies on the Gold Coast. Here are 3 reasons to choose us.
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals, using whatever digital channels work best.
We’ve been blazing a path through digital landscapes since 2000.
Pre-Panda blogs, lead magnet e-books, SME-led articles for the age of AI – we’ve done it all.
Our content strategist works from our office on the Gold Coast, Queensland.
We don’t outsource to offshore freelancers, we understand Australian audiences, and we know how to stay compliant in regulated industries.
Process
Talk through your marketing and business goals in a free meeting with one of our strategists.
We’ll discuss things like your current content program, future strategy options, and pricing.
If you feel we’re the right content marketing agency for you, book a discovery call with our content team.
They’ll ask you in-depth questions about your brand, offerings, and content program objectives.
After your discovery meeting, we’ll architect a content strategy for your brand.
We’ll then present that strategy in a scope-of-work meeting that covers the details: things like the challenges your ideal buyers face, a guiding policy for your content, and an implementation plan.
Once you approve your strategy and pay your first invoice, we’ll start implementation.
You can expect your first report within a month of your first article, video or podcast being published.
Apivut Chakuthip
General Manager, Seniors Plus
People
Duncan Croker
Content Strategist
Thinking
Find out how high-quality content can help your brand scale sustainably.
Organic Social, Content Marketing
Questions
A content strategy helps you solve problems for your ideal customers through content (that is, any work primarily created to add value for consumers). It’s often presented as a living document with the following sections:
One person – normally, a content strategist – will architect and oversee the strategy. A content strategy sits under your main marketing strategy and will normally span multiple channels. That means your content strategist will need to work closely with the people responsible for specific channels, like your SEO specialists. (It’s one reason why working with a fully integrated marketing agency like us makes sense.)
Most content programs are expensive. Even smaller brands will spend thousands each month on creating and managing content. Without a strategy, you’re essentially gambling that budget – you’re creating content based on gut instinct with no way to track its success.
That approach can work if you’re a solo business owner deeply in tune with what your ideal customers need. For most brands, though, no content strategy equals an ineffective program, weak content, and lots of wasted money. If you want your content to build brand awareness and drive revenue, you need a clear guiding policy.
Yes, it can. A content strategy helps your ideal customers overcome roadblocks on their buying journeys, making it easier for them to become actual customers.
Different content strategies have different objectives, but, if you needed leads urgently, our approach would typically be to focus on the bottom of the funnel: that is, create content that helps your ideal customers choose you over other vendors. Because those customers are almost ready to make a purchase decision, the time to revenue is much shorter. That means your content strategy will start delivering returns relatively quickly (compared to strategies that focus on educating buyers about the problem you solve or your solution category).
During your discovery call with us, we’ll ask you what your business goals are. The more specific your answers, the better. We’ll then coordinate with you to set SMART marketing goals – objectives that, when accomplished, directly support your business goals.
For example, a business goal might be: ‘I want to grow my revenue by 15% to $3.45 million this year.’
A subordinate marketing goal might be: ‘To grow revenue by 15%, we’ll need to land 45 new clients (historically, a client spends $10,000 per year), which equals 11 to 12 clients per quarter. With a historical closed–won rate of 30%, we’ll need to generate 33 to 34 qualified leads per quarter.’
Our content strategy will then be architected to support those marketing goals. We’ll interview people who match your ideal customer profile to identify their primary challenges, then create content that solves those challenges.
For example, if our interviewees said that they struggled to differentiate between your and your competitors’ offerings, we might create a comparison chart that makes it easy for them to understand why your offerings are better. Alternatively, if they said they didn’t really see a need for your offerings, we might create content that educates them about the problem you solve.
Team Member Name
Team Member Title
Watching: TV
Listening: Music
Reading: Book
Drinking: Drink
Quoting: Quote
Obsessed With: Love
Why I love what I do:
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I am not about:
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