Google Ads Gold Coast

Setting up an effective campaign is typically the hardest part of Google Ads. Once we’ve done that, though, our monthly optimisation work often includes:

• adjusting budget allocation in favour of your best-performing campaigns to improve return on ad spend
• conducting keyword research and adding or removing keywords as necessary
• optimising your audience and location targeting to reach more of your ideal customers
• reviewing Google’s automated recommendations and implementing or discarding them as appropriate
• trialling new ad creative that’s informed by ongoing buyer research
• reviewing leading indicators to ensure we’re meeting ROAS targets and overall marketing objectives.

To get the best return on ad spend (ROAS), you need to:

• target the right people in the right places
• have campaigns structured to maximise metrics like CPC and CPA
• be able to see what’s working and what isn’t.

Before we develop your Google Ads strategy, we’ll take the time to understand you, your ideal customers, and your niche’s advertising landscape. We’ll then set up tailored conversions and connect data from your CRM and other sources, which trains Google’s algorithms to optimise for real-world business outcomes. As your campaigns run, we’ll continue to analyse their performance and course-correct as required.

A good ROAS also depends on converting clicks to pipeline/sales. As a true full-service agency, our team includes qualified UX/UI designers, web developers, and copywriters – the specialists you need to craft high-impact landing pages.

One of the big advantages of Google Ads is that you can see results almost immediately. Generally, though, campaigns take 30–60 days to be fully optimised. During that time, we’ll gather data and fine-tune your campaign setup. Google’s Ads algorithms also need time to adjust.

Keep in mind that timeframes also depend on your chosen keywords and business category. For example, a local business bidding on a highly competitive keyword might take longer to see optimal outcomes than a service business in a high-demand category.

We generally recommend starting with an ad budget of $1,000–$2,000 per month. (That doesn’t include setup and management fees.) It’s a relatively small investment that lets us validate Google Ads as a marketing channel for your business. Once we’ve proven your campaign’s effectiveness, we’ll typically recommend scaling it by reinvesting a portion of your Google Ads-sourced revenue.

Generally, $10 a day won’t be enough to get results for most Gold Coast-based businesses. We recommend a starting budget of at least $1,000 per month ($33 per day), although we’re always happy to talk through your business’s specific situation. Book a free 30-minute consultation with one of our Ads specialists for personalised advice.

If you’re seeing unexpected transactions from Google Ads, it’s probably because you have a Google Ads campaign running. Google Ads will bill you on the first day of each month and once your account reaches a certain amount of ad spend (known as a payment threshold).

If you have multiple accounts and aren’t sure which one is being charged, check the ‘Your billing document is ready’ email that you should have received. You can then click ‘View your documents’, which will take you to the account in question.

You can learn how to cancel a Google Ads account here and change your payment methods here.