Most business owners who aren’t seeing results from their marketing assume the problem is the marketing. Change the campaign. Try a different platform. Spend more. But in the majority of cases, the marketing is doing its job – it’s getting people to the site. What happens after that click is where the money is being lost.
In this session, website designer Claire Sempf walks through the three things that most commonly stop websites from converting. She covers what a website that’s actually ready for traffic looks like, and what a neglected one costs you in real terms.
You’ll leave with a three-question check you can run on your own site in under two minutes, and a clear understanding of whether your website is ready for the marketing spend sitting on top of it.
