Episode 3
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In This Session
Most small business owners have had a go at fixing their website copy – some have written it themselves, some have hired someone, and a growing number have tried AI. The output looks reasonable. The enquiries don’t change.
This session explains why: AI can improve your words, but it can’t fix your thinking.
If you haven’t worked out who you’re talking to, what they need to hear, and in what order, AI just produces the same muddled message with better grammar.
We cover what that thinking actually involves and how getting it right changes what your website does.
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Attendance is limited to 200 seats. Even if you can’t make it, we’ll send you the recording.
Wednesday 24 Jun 2026
People
Duncan Croker
Content Strategist
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