So you’re wondering, is Inbound marketing is a good fit for my business model? That’s a fair question. It can be considered costly and it can feel like a bit of a shift from how your marketing is currently being done.
Let’s see if it fits
There are a few ways we can do this. First is by gathering information from your current clients.
Things to ask your current clients:
Do your current clients do a search online to learn about your product/services in relation to your business?
How do they research or purchase a product:
Do they use Social Media, when reviewing or researching services or products?
Do they usually download guides, eBooks, whitepapers or brochures when researching or learning about an offering?
That was easy now wasn’t it? Now we need to ask you a few question about your business:
Are your competitors using any online marketing such as website, pay per click advertising, social media, etc?
Are your competitors ranking higher than you on Search Engines?
With the traffic you are getting to you site, do you still struggle to see any real conversions or leads generated from visitors?
Are your our current Marketing Strategies are hard to track?
If you answered “Yes” to most of the questions, then your business would be a good fit with an inbound strategy.
How can Inbound Marketing help my Business?
Inbound can help your business in many ways. By focusing on qualified visitors that have expressed a need for the offerings your business provides. Whether it be a tool, product or service. This allows what was once a lot of wasted time, to now be refocused on actual qualified leads, meaning much higher conversion rates.
No matter what part of the buyer’s journey they are at, even if they haven’t realised that you provide a solution to their problem yet. This marketing strategy guides the prospect through every stage from awareness, education, researching, purchasing and beyond.
Inbound also allows easy tracking of all elements of your marketing efforts. This way you can see how it affects your overall ROI.
Not only this, but it allows you to streamline all other marketing efforts. Seeing what works and what doesn’t. Constantly reviewing and analysing all the whilst, tweaking to get the best results.
Like any marketing effort, there is an initial upfront investment of money, time and a learning curve to get started. But once you have created your content and set up your campaign, they will continue to bring visitors to your website overtime generating leads & future customers.
So what now?
The best way to start is to find out who your ideal customer is?
This is done by creating a Buyers Persona and then looking for them, for example, focusing your marketing strategy in line with providing solutions and for their needs and wants.
This is best done by speaking to your current clients and asking them a series of questions.
You can read my blog on “Buyer Personas: What They Are and Why You Need Them” & “How to Create a Buyers Persona”.