Specialised eCommerce SEO Services
Need robust eCommerce SEO services that deliver, then it’s lucky you found us. We have been doing eCommerce SEO and building an eCommerce website for more than 20 years. If you are looking to expand your business online, then it is important to work with an eCommerce SEO agency that understands how your business and the internet work together to achieve success.
It’s not enough for your business to just be online, you need a customised and focused search engine optimisation plan to outrank your competitors.
iOnline’s dedicated team provides world-class eCommerce SEO in the Gold Coast and Brisbane. Business across Australia that want to be more visible, want more sales and want to see success for their online store should organise a free consultation now.
Ecommerce SEO services that are purpose-designed to drive qualified traffic and get your products in that online shopping cart. Our eCommerce SEO packages are created to match perfectly with your unique business and tailored to your objectives.
We can even combine our eCommerce SEO solutions with PPC to enhance your multi–channel approach.
On a basic level, it isn’t that much different, however, it’s not all about keywords and content when we are looking at a large eCommerce site. Overall efficacy, page and product page quality, and website performance can play a large part in how the search engines will treat your website.
We research your products and services and we then vet your products and categories against what your ideal customer will search for. Correctly labelling these categories and optimising for search terms is a crucial component in a successful eCommerce SEO campaign.
We need to establish what products you want to focus the time on. We then do keyword research, see what your top competitors are using, look at how Google categorises your same products, and optimise your website accordingly.
We can also build out SEO optimised content for your products from our content writers to better engage with your ideal searches intent.
Our local team of Ecommerce SEO specialists don’t just manage your e-commerce SEO services, we are growth and conversion focused. We want to get you traffic and increase your sales. Our Ecommerce SEO company has the Gold Coast’s leading SEO experts that specialise in On-page SEO, technical SEO as well as off-page Link Building strategies to develop a unique Lead Generation funnel to suit your business.
Most business with ecommerce sites focuses on PPC and Social advertising as it offers a reliability and some forecasting advantages. With 94% of Google searches not actually clicking on Ads, that’s a large portion of the pie you’re missing out on. The reality is without organic traffic its near impossible to run a profitable business.
There are businesses that see the opportunity in investing in SEO to improve their organic rankings, traffic and bottom line. Inevitably they end up reducing their dependence on PPC and social Advertising and can sometimes get back a lot of their marketing budgets that would usually be spent on ad spend.
Ranking a website or page on Google is not easy. There are a million things that go into ranking a website on search engines. We have developed a “4 pillar” retainer system to offer the highest quality eCommerce SEO services to our clients. Here are the 4 pillars we consider imperative.
Deep Data Analysis Report
To understand your business, we need to understand your data, as it tells a story that is unique to your business. We’ve built a report that pulls important SEO data from Google Search Console, Google Analytics, Moz, SEM Rush and Ahrefs to help us formulate a base strategy for your campaign.
You have valuable knowledge about your business, website and customers that our team needs to understand. We provide a seamless onboarding questionnaire that helps us better understand your business in a matter of minutes.
Industry competitor analysis
We use tools like BrightLocal, Ahrefs and Buzzsumo to monitor websites in your vertical and get a clear picture of what’s working and what’s not. Helping us formulate the right channel to attack for your campaign and create a multi-channel ecommerce SEO strategy.
Initial kick-off meeting
With your data, questions and industry mapped out, we have a final call to review everything before we formulate the strategy for your campaign. And we do all of this in the first 2 weeks of your campaign.
Technical SEO Audit
To make sure you're compliant with Webmaster guidelines, we will run a full technical audit to find any issues and present them to you in an easy to understand report. Then, our team of experts will fix any issues for you.
Full site quality audit
Since Google ranks are based off the quality of the website, we will also run our Quality audit which will evaluate the quality of every page on your website and gives a specific action to take to improve it.
Initial Keyword research
Keywords are the cornerstone of an SEO campaign – we will scrape your current website for the “main”, secondary and semantic keywords for every relevant page on your website. Cross-checking these the top competitors in your industry.
|“On page” improvements|
After keyword research is completed, we systematically go through each key page and perform “on page” with our team of SEO trained writers will go in and optimise your content for you.
We don’t just run audits and give you a list of items to fix – we have a team of programmers, designers that possess the capabilities to execute all the improvements for you in-house.
Keyword gap analysis
With the previous keyword research looked at optimizing your current pages, our keyword gap analysis scrapes the top websites in your industry and tells us their most valuable keywords. We use this data to reverse engineer new pages on your website.
Content topic generation
Using the keyword gap analysis, we assign “intent” to each of the keywords. Keywords with “top of funnel” intent are used to build content topics to go live on your blog. Our team will build a customised content strategy based on the initial keyword research, keyword gap analysis and overall direction of the campaign.
New page creation
The keywords at the bottom of funnel or purchase intent are used to build out new landing pages on your website. Our team of designers will mock-up the recommended layouts for additional pages to publish on your site.
Our in-house team analyses your website and competitors to understand the types of sites you need placements on. We then build a massive prospecting list of link targets we’ll contact over the life of your campaign.
Using several link outreach tactics, we will brief and pitches to relevant sites for the inclusion of a link back to yours. We meticulously manage several emails accounts to make sure pitches are well received.
Manual content promotions
Our team will also use platforms like Quora, Reddit and other relevant websites to pad your link profile. We manually find threads and write well thought out comments that link back to your content.
Local Citation Building
Our team will correct, update and build out industry-related profiles on citation sites of the length of the campaign. This will give your business and website higher trust and authority with the search engines.
We’re a team of Local Ecommerce SEO strategists, web designers, software engineers, copywriters and content outreaches.
We do all the work in-house in our Gold Coast and Brisbane offices to ensure highest quality and best results possible for your business.
Don’t take our word for it see our results here
Whether you want to build your eCommerce business on Magento, Shopify, Neto or WordPress with Woo Commerce, our eCommerce SEO agency has got you covered. With years of experience, we understand what each eCommerce platform requires to function at full capacity, and we can also design a website that will use those platforms to your advantage.
Get in touch with us for a full-audit and strategy session to help understand how we can help dramatically improve your ROI today.
We would love to help you boost your business. Get your free quote for your next project by completing the brief form below, and we will get back to you shortly.