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    Build connections and convert leads with strategic emails.

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    Optimise ROI with targeted ad campaigns across top platforms.

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1800 466 546

Content Writing.

Create high-quality content that educates, entertains and inspires your ideal customers.

Book A Strategy Call
Content Writing

We back brands big and small:

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Your Problem

What’s Holding You Back?

My ideal customers don't know they need my help.

My ideal customers don’t know they need my help.

People don't know my brand exists

People don’t know my brand exists.

My website's topical authority is low

My website’s topical authority is low.

Our Solutions

Content Writing Services.

Build Your Topical Authority.

Buyers search Google and LLMs to find information. Use content to get in front of them – and improve the SEO performance of your website’s other pages.

Ask about SEO content
SEO Content

Convert Buyers Into Believers.

Thought leadership content is about blazing a different path with new, radical ideas. Get buyers bought into your narrative with compelling content.

Learn how messaging refinement works
Thought Leadership

Communicate Technical Ideas.

Your internal experts don’t have time to run your content program. Have us create content for complex industries like law, finance and health instead.

Ask about technical content
Technical Content

Create Whitepapers and E-Books.

People still read long-form content – it just needs to be valuable. Create whitepapers and e-books that both your sales and marketing teams can use.

Ask about our capabilities
EBook (1)

Chart a Course for Your Content.

Most ‘content strategies’ are just lists of proposed posts. Ours are different: grounded in your goals, informed by ICP interviews, and designed to drive revenue.

See how our strategies work
Content Strategies (1)

Maintain Your Website’s Content.

Website articles are assets, not one-time expenses. Keep your content performing with an ongoing content hygiene schedule.

Request a quote for your site
Content Hygiene (1)

I can’t say enough good things about IOnline!

As a new business, I was looking for a marketing and branding partner who could really help me make an impact, and Ionline did just that. […]

Since partnering with Ionline, I’ve seen a significant boost in my online presence and customer engagement.

The results speak for themselves!

Their attention to detail and commitment to excellence have made a huge difference for my real estate agency!

Ashleah Lucey
Principal, Ashleah Lucey Property

Differences

Why Choose iOnline?

Holistic Approach.

When we build your brand’s strategy, we look at the whole house, not just each room.

That means a holistic approach centred on your business goals – using whatever digital channels work best.

Digital Pioneers.

We’ve been blazing a path through digital landscapes since 2000.

Channels like SEO have changed, a lot, but the fundamentals of high-quality content haven’t. 

Australian-Made.

Our content creators work from our office on the Gold Coast, Queensland.

We don’t outsource to offshore freelancers, we understand Australian audiences, and we know how to stay compliant in regulated industries.

Integrated marketing is
better marketing.

Working with us means your copy, content, design and SEO are delivered as a single, unified website – one with reliable local hosting.

01

Book a Free Strategy Call.

Talk through your marketing and business goals in a free meeting with one of our strategists.

We’ll discuss things like your current content program and the challenges facing your ideal customers and brand. 

02

Meet the Team.

If you feel we’re the right marketing agency for you, book a discovery call with our content marketing team.

They’ll ask you in-depth questions about your brand, offerings, and ideal customers.

03

Approve Your Strategy.

After your discovery meeting, we’ll architect a content strategy for your brand.

We’ll then present that strategy in a scope-of-work meeting that covers the details: things like your ideal customers’ challenges, our proposed solution, and content distribution channels.

04

Approve Our Plan.

Once you approve your strategy and pay your first invoice, we’ll start planning implementation.

Often, that includes drafting a visual content map and creating a content calendar with topics and timelines.

05

Your Program Begins.

Once you’ve signed off on your implementation plan, we’ll draft your first content asset – then the next, and the next, and the next.

You’ll receive your first report a month after your first asset is published.

We’ll review the strategic direction of your content program every quarter and provide prioritised recommendations.

Process

How Our Content Programs Work.

Move Fast. Get Feedback.

A long-term content program can be a gamble. Our content sprints condense delivery, giving you feedback on what works in weeks instead of months.

Content Strike

  • Seven content assets
  • Two weeks of delivery time
  • No AI generation or offshore outsourcing
Ask About Content Strike

Content Blitz

  • Twenty content assets
  • One month of delivery time
  • No AI generation or offshore outsourcing
Ask About Content Blitz

I have been working with iOnline for more than 20 years.

That would say a lot about how trustworthy and how good they are with what they do.

Apivut Chakuthip
General Manager, SleepHive

People

Our Content Writers.

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Duncan Croker

Content Strategist

View Duncan's Profile

Duncan Croker

Content Strategist

iOnline Staff

Jason Deacon

Director

I'm Currently:

Currently Watching Watching: The Recruit
Currently Listening To Listening: Mindset Mentor
Currently Listening To Reading: Radical Candor
Currently Listening To Ordering: Caramel Latte
Currently Listening To Quoting: "Don’t let your past define your future!"
Currently Listening To Obsessed With: Camping

Why I love what I do:

I love change and ability to build people up to realise their potential.

I am not about:

Drama or Egos

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iOnline Staff

Shaia Deacon

Sales & Account Manager

I'm Currently:

Currently Watching Watching: Tiktok Videos
Currently Listening To Listening: Billie Eilish's New Album
Currently Listening To Reading: Daring Greatly by Brene Brown
Currently Listening To Ordering: Iced Long Black... or an Oat Chai Latte if I'm feeling spicy
Currently Listening To Quoting: Yeet!
Currently Listening To Obsessed With: Mid century everything

Why I love what I do:

I love chatting with people and discovering what they're passionate about. Every person and every day is different, which makes things fun and exciting!

I am not about:

Small talk, confined places, and driving 😄

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iOnline Staff

Melissa McDonald

Accounts & Administration Manager

I'm Currently:

Currently Watching Watching: Law & Order SVU
Currently Listening To Listening: Taylor Swift & Stone Temple Pilots
Currently Listening To Reading: The Storyteller - Tales of Life by Dave Grohl
Currently Listening To Ordering: Tall cappuccino with 2 sugars and lactose free milk
Currently Listening To Quoting: I'm not here to f**k spiders! or You right bro?
Currently Listening To Obsessed With: Frodo the cranky Malshi & Pablo the Cavoodle and my Matthew!

Why I love what I do:

Because I love helping customers!

I am not about:

People who are rude!

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iOnline Staff

Lorelle Tonna

PMO Manager

I'm Currently:

Currently Watching Watching:
Currently Listening To Listening:
Currently Listening To Reading:
Currently Listening To Ordering:
Currently Listening To Quoting:
Currently Listening To Obsessed With:

Why I love what I do:

I am not about:

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iOnline Staff

Jessica Deacon

SEO Strategist

I'm Currently:

Currently Watching Watching: Criminal Minds
Currently Listening To Listening: Metal and Electronic Music
Currently Listening To Reading: SEO Reports
Currently Listening To Ordering: Iced Latte with Vanilla Syrup and Lactose-free Milk
Currently Listening To Quoting: "That'll Do Donkey"
Currently Listening To Obsessed With: Sushi and Music

Why I love what I do:

I enjoy the challenge of constantly learning new things as changes occur in Google's algorithms. It's rewarding to see the direct impact of our efforts when our clients' websites improve organically in search rankings.

I am not about:

Bad coffee and pineapple on pizza

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iOnline Staff

Melissa Stewart

Social Media Strategist

I'm Currently:

Currently Watching Watching: True crime/cult documentaries
Currently Listening To Listening: 90's R&B
Currently Listening To Reading: Does instagram count?
Currently Listening To Ordering: Oat Chai Latte - tastes like christmas!
Currently Listening To Quoting: Okaaaay let's go!
Currently Listening To Obsessed With: Sending my partner photos of cute puppies that we should totally adopt, right now

Why I love what I do:

I love working in social media because it gives brands a human voice - everything doesn't have to be perfectly curated, it can be real and raw. I enjoy helping brands grow their following and getting creative with their brand voice. I love that every day is different - different clients, different platforms, paid vs organic - the strategies vary so massively - no 2 days are the same.

I am not about:

Anything high-maintenance - all about the simple life

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iOnline Staff

Duncan Croker

Content Strategist

I'm Currently:

Currently Watching Watching: Bryan Johnson
Currently Listening To Listening: Huberman Lab
Currently Listening To Reading: Why We Sleep
Currently Listening To Ordering: Large Iced Long Black, Extra Shot
Currently Listening To Quoting: 'We are what we repeatedly do. Excellence, then, is not an act, but a habit.' - Will Durant
Currently Listening To Obsessed With: High-Quality Content

Why I love what I do:

Our world is built on information. Better content that's easier to find benefits everyone.

I am not about:

Shortcuts and low quality

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iOnline Staff

Claire Sempf

Website Designer

I'm Currently:

Currently Watching Watching: New Girl
Currently Listening To Listening: Gym Bangers
Currently Listening To Reading: Fourth Wing
Currently Listening To Ordering: Flat White, Skim Milk, 1 Sugar
Currently Listening To Quoting: Well it was one of yas!
Currently Listening To Obsessed With: My House, My Partner & My 2 Dogs

Why I love what I do:

I get to create amazing websites that help businesses grow, all while working remotely and doing what I’m passionate about.

I am not about:

Designing logos

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iOnline Staff

Matthew Johnson

Senior Software Developer

I'm Currently:

Currently Watching Watching: Catfish on mtv, my 600lb life
Currently Listening To Listening: Talking heads, mastadon, avicii
Currently Listening To Reading: Many web dev sites
Currently Listening To Ordering: JUMBO iced americano
Currently Listening To Quoting: "whaddya think of me panel?"
Currently Listening To Obsessed With: Puppy dogs, overclocking, a good chicken parm, Mel M

Why I love what I do:

It's always exciting to learn new tech, new ways to build products and make them all sing together.

I am not about:

Programming bugs and stuff not working like it should!

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iOnline Staff

Frazer Linscott

User Interface Developer

I'm Currently:

Currently Watching Watching: The Office
Currently Listening To Listening: EDM Music
Currently Listening To Reading: React Native Documentation
Currently Listening To Ordering: Iced Long Black
Currently Listening To Quoting: "I'm not superstitious, but I am a little stitious." — Michael Scott
Currently Listening To Obsessed With: Surfing, my dogs

Why I love what I do:

I love following emerging technology and building innovative digital products because I am excited by how technology is evolving.

I am not about:

People who don't like The Office.

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Thinking

Latest Content Writing Articles.

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Posting on LinkedIn linkedin ads agency

Organic Social, Content Marketing

Why You, the CEO, Should Be Posting on LinkedIn

View Resource
Google 2

Content Marketing, SEO

What Has the Biggest Impact on Your Website’s SEO?

View Resource
106150

Content Marketing, SEO

What Is A Good Lead Response Time & How To Improve It

View Resource
View All Articles

Content Writing FAQs.

How does content writing support other marketing strategies, like SEO or social media?

Content is a mode of communication. It’s different to mediums (which include text, audio and video) and distribution channels (which include SEO and social platforms like LinkedIn). We define content as any work primarily designed to add value for consumers (versus copy, which is primarily designed to elicit a specific action from consumers).

Written content could mean a blog post published on your website that gets distributed through SEO. It could also mean post captions published on your Instagram page and distributed via Instagram’s algorithm. It could even mean an e-book printed offline and distributed through your sales team.

In other words: content doesn’t support channels like SEO and social media. It’s the foundation for them. Without content, you can’t run an effective SEO strategy. Without content, your social media followers will stop engaging with your page. Incessant advertising doesn’t work in modern marketing – you need to add value too.

How involved do I need to be in the content writing process?

It depends on your industry and specific content requirements. If you’re in an unregulated industry with relatively straightforward content requirements, we might just need you to approve drafts before we publish them. If you have highly specific content requirements, we can submit detailed briefs for your approval before the writing process begins.

In some technical verticals – for example, telco software or specialist medicine – it can be helpful for our content creators to interview your subject matter experts (SMEs) throughout the duration of the content program. That ensures we’re capturing the right information and viewpoints without putting the writing burden onto your (often busy) SMEs.

How do you research and write content for technical industries?

It depends on your vertical. If we can access original, high-quality sources, we’ll use that information to inform our writing. Those can range from OEM documentation and legislation to whitepapers and peer-reviewed publications.

If we’re unable to use original sources, we’ll typically rely on interviews with your subject matter experts. Those interviews tend to relatively short (15 to 30 minutes), highly structured discussions that get us the information we need as efficiently as possible. We know your SMEs are busy – our role is to essentially extract their knowledge and then package it into a format that delivers marketing outcomes.

For certain content programs, we’ll also interview your ideal customers or conduct original research. Because those initiatives are expensive and time-consuming, though, they’re not a standard part of our content writing process.

We don’t use ChatGPT or other LLMs to conduct technical research. Even though some LLMs are useful for summarising and scanning original sources, we’ve found that their omissions and hallucinations (for example, making things up due to sycophantism or including outdated or Americanised information) make them unreliable for highly technical content creation. We prefer to invest in upskilling our writers and building internal subject knowledge bases, particularly for complex industries that we frequently work with.

Can iOnline provide ongoing blog or website content?

Yes, we can. Content is most effective when it’s delivered as part of an ongoing content program, regardless of the channel. Our programs typically run for at least 3 months, although we also offer shorter sprints if you want to run a pilot program.

What’s the difference between copywriting and content writing?

Copywriting is the act of creating copy – any words (written or spoken) designed to get consumers to take a specific action. That includes everything from website pages and sales emails to persuasive speeches and billboards.

Content writing is the act of creating content – any words primarily designed to add value for consumers by educating, entertaining and/or inspiring them. Written content includes online articles, quizzes, books, and white papers.

Copywriting and content writing involve overlapping skillsets, but they aren’t the same. Modern copywriting – which we call ‘copy orchestration’ – involves a deep understanding of UX, buying psychology, and product/service differentiation. Content creation focuses more on original subject matter research, information architecture, and user journeys.

But both require a rich, intimate connection with your ideal customers. Your copy orchestrators and content creators should be talking to the people you sell to, not just sitting behind a screen and using ChatGPT to conduct their research.

Book a Free Strategy Call

30 minutes. Zero obligation. Online or in-person.

Get A Time

Where Strategy Meets Substance.

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