Google Ads
Gold Coast.
Convert your ideal customers through Google Search, YouTube, and third-party advertisers with specialist Google Ads management.
We back brands big and small:
See our other services:
Google Ads Services.
Reach your ideal customers across every corner of the Google ecosystem.
Search Ads.
Display Ads.
YouTube Ads.
Shopping Ads.
App Ads.
Local Search Ads.
Google Ads Audits.
Setup & Management.
What our clients say.
Solutions for your business.
Our comprehensive solution is designed to achieve the following:
Get the Most Out of
Your Ads Campaigns.
Your Ads Campaigns.
Google Ads can be a powerful channel – but it’s only as good as your website.
If a lead clicks through to a landing page that doesn’t impress them, they’ll hit ‘Back’ and go to one of your competitors instead.
You need both: Ads campaigns that drive clicks to your site, and a site that turns those clicks into conversions.
Find out how we can help optimise your existing landing pages – or build a new website that’s designed for both humans and search engines.
Google Ads Management
Gold Coast.
Gold Coast.
Keyword-stuffed ads that a real human would never click.
Reports overflowing with CTRs, CPCs, and CPAs that tell you nothing.
Agencies that charge thousands a month with no impact on top-line revenue.
We’ve been guiding Gold Coast businesses through the Google ecosystem since 2000, and we know exactly what bad Google Ads management looks like.
It’s why we track sales, not just leads – and why we measure performance with business metrics like ROAS and marketing ROI.
Google Ads shouldn’t be a budgetary black hole.
Find out how we can help you spend less, earn more, and actually see where your ad spend is going.
PPC Ads for
Google Search.
Google Search.
You Google ‘electrician gold coast’ or ‘beauty clinic gold coast’ or ‘financial planner gold coast’.
The first thing you see is a Google Ads listing.
Then another, and another, and another.
Then you see the local pack opposite a Google Maps slot, filled with yet more Google Ads-promoted businesses.
Finally, you reach the first few organic results.
SEO matters – but Google Search ads get your business right in front of your ideal customers, zero scrolling required.
That’s a huge advantage in the search landscape, and it’s exactly why businesses are willing to pay dozens of dollars per click.
You just need the right partner – a Google Ads agency that helps you outbid your competitors for the keywords that matter.
Remarketing Campaigns
for Gold Coast Businesses.
for Gold Coast Businesses.
Picture it: one of your ideal customers visits your website, but they’re not ready to buy … yet.
A Google Ads remarketing campaign lets you follow website visitors and high-value prospects across the internet.
Each ad is tailored to specific offerings and buying stages – with audience members automatically dropping out once they’ve moved forward with a purchase.
It’s one of the best ways to turn lukewarm leads into paying customers (and it’s even more effective when paired with a Meta Ads retargeting campaign ).
Transform Your Digital Strategy
Run a Surround-Sound Campaign.
Reach your ideal customers with the same message across every digital channel – Google Ads, SEO, social media, and email, all unified under a single marketing strategy.
Our Process.
01
Initial Consultation.
Book a meeting with one of our marketing strategists to talk through your business objectives, current marketing environment, and key challenges.
We can talk by phone, on a video call, or in person at our Nerang office – whatever suits you best.
02
Proposal.
Based on your initial meeting, we draft a formal proposal that includes both pricing and implementation timelines.
We then walk you through it in a second meeting.
03
Onboarding & Discovery.
If you think we’re the right Google Ads agency for your Gold Coast business, we begin the onboarding process once you’ve signed a service agreement.
(Unlike other Gold Coast agencies, our agreement will formalise our KPIs and service-level obligations – we think you deserve better than handshake promises.)
Our discovery process typically includes one or more meetings where we gather details about your business, industry, ideal customers, and products/services.
04
Strategy Formation.
Once we understand what you do and who you do it for, we draft a detailed marketing strategy that, depending on the scope of your engagement, includes everything from channel recommendations to messaging changes.
05
Implementation Planning.
After you’ve approved your new marketing strategy, we map out the gritty details – things like budget, timelines, and reporting mechanisms.
We’ll also integrate your Google Ads accounts with your CRM and other measurement platforms (like Google Analytics).
06
Implementation.
We begin executing your strategy.
That includes optimising your Google Ads accounts, crafting high-impact creative, and building campaigns across different ad formats.
07
Measurement & Adjustments.
We review your strategy’s success at pre-determined intervals – which, for many Gold Coast businesses, means every month.
Based on leading indicators like website conversions and sales pipeline, we optimise your campaigns to maximise ROAS.
You’ll receive monthly and quarterly reports that detail our work and your campaign outcomes.
Our Thinking on Google Ads.
Find out how to optimise your campaigns and go beyond Google Search.
December 17, 2024
November 26, 2024
November 13, 2024
November 7, 2024
October 24, 2024
September 26, 2024
Why Us?
We’re more than a Google Ads agency. We’re the architects of your brand’s future.
Holistic Approach.
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals – using whatever digital channels work best.
Digital Pioneers.
We’ve been blazing a path through digital landscapes since 2000.
We know how people search for things online – and we know what makes them click.
Australian-Made.
Our team works from our office on the Gold Coast, Queensland.
We understand Australian audiences and know how to stay compliant in regulated industries.
Google Ads FAQs.
What does iOnline do monthly to manage my Google Ads campaign?
Setting up an effective campaign is typically the hardest part of Google Ads.
Once we’ve done that, though, our monthly optimisation work often includes:
- adjusting budget allocation in favour of your best-performing campaigns to improve ROAS.
- conducting keyword research and adding or removing keywords as necessary.
- optimising your audience and location targeting to reach more of your ideal customers.
- reviewing Google’s automated recommendations and implementing or discarding them as appropriate.
- trialling new ad creative that’s informed by ongoing buyer research.
- reviewing leading indicators to ensure we’re meeting ROAS targets and overall marketing objectives.
How do you ensure our ad budget delivers the best ROI?
To get the best return on ad spend (ROAS), you need to:
- target the right people in the right places
- have campaigns structured to maximise metrics like CPC and CPA
- be able to see what’s working and what isn’t.
Before we develop your Google Ads strategy, we’ll take the time to understand you, your ideal customers, and your niche’s advertising landscape. We’ll then set up tailored conversions and connect data from your CRM and other sources, which trains Google’s algorithms to optimise for real-world business outcomes. As your campaigns run, we’ll continue to analyse their performance and course-correct as required.
A good ROAS also depends on converting clicks to pipeline/sales. As a true full-service agency, our team includes qualified UX/UI designers, web developers, and copywriters – the specialists you need to craft high-impact landing pages.
How long does it take to see results from Google Ads?
One of the big advantages of Google Ads is that you can see results almost immediately. Generally, though, campaigns take 30–60 days to be fully optimised. During that time, we’ll gather data and fine-tune your campaign setup. Google’s Ads algorithms also need time to adjust.
Keep in mind that timeframes also depend on your chosen keywords and business category. For example, a local business bidding on a highly competitive keyword might take longer to see optimal outcomes than a service business in a high-demand category.
What kind of budget is recommended for Google Ads?
We generally recommend starting with an ad budget of $1,000–$2,000 per month. (That doesn’t include setup and management fees.) It’s a relatively small investment that lets us validate Google Ads as a marketing channel for your business. Once we’ve proven your campaign’s effectiveness, we’ll typically recommend scaling it by reinvesting a portion of your Google Ads-sourced revenue.
Is $10 a day enough from Google Ads?
Generally, $10 a day won’t be enough to get results for most Gold Coast-based businesses. We recommend a starting budget of at least $1,000 per month ($33 per day), although we’re always happy to talk through your business’s specific situation. Book a free 30-minute consultation with one of our Ads specialists for personalised advice.
Why is Google Ads charging me?
If you’re seeing unexpected transactions from Google Ads, it’s probably because you have a Google Ads campaign running. Google Ads will bill you on the first day of each month and once your account reaches a certain amount of ad spend (known as a payment threshold).
If you have multiple accounts and aren’t sure which one is being charged, check the ‘Your billing document is ready’ email that you should have received. You can then click ‘View your documents’, which will take you to the account in question.
You can learn how to cancel a Google Ads account here and change your payment methods here.
