Sales and Account Manager
Shaia Deacon leads iOnline’s sales and account management functions. She acts as a stable touchpoint for clients across their marketing journeys, bringing a general business lens to strategy discussions.
Shaia joined iOnline in June 2022 as a junior associate, transitioning to a sales associate role in 2023 and then to her current role, Sales and Account Manager, in 2025. She currently balances relationship-building with account management – identifying client challenges, then ensuring those challenges are solved in the right way.
During her tenure, Shaia has spearheaded iOnline’s transformation to a full-service digital marketing agency. She has focused on overhauling sales and account management processes, including digitising iOnline’s CRM and switching to an inbound sales model. In 2024, those efforts helped deliver the company’s most financially successful year ever.
Shaia’s advice to clients is grounded in the KISS principle. Marketing is complex, but it should never be complicated. Good strategy is about charting a simple, clear direction – the right message, to the right people, through the right channel, at the right time. Anything else is just noise.
Healthcare
Manufacturing
Aesthetics
Interior Design
My philosophy is KISS – keep it simple, stupid.
If an action doesn’t make sense for a business or feels too complicated, it’s probably a move in the wrong direction.
Shaia Deacon
Your marketing strategy should be sustainable.
If you’re trying to grab quick wins without looking 6, 12 or 24 months ahead, you’re setting your business up for failure.
All action should be preceded by a clear plan.
‘Move fast and break things’ doesn’t work when the things in question are your reputation and your business.
Effective selling hinges on transparency.
Modern buyers are too savvy – and have access to too much information – to be taken in by outdated, exploitative tactics.
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