Lively Living Australia is a vast online store that specialises in the sale and distribution of organic essential oils and aroma diffuser products and has been operating out of the Gold Coast for more than 15 years as one of Australia’s leading brands in the aroma diffuser market.
In the past, Lively Living invested in multiple website projects which all resulted in a series of issues relating to speed, search engine optimisations (SEO) and store usability.
The company’s previous websites were slow, making a less than perfect shopping experience.
Additionally, Lively Living has retail and wholesale customers around Australia and all online processing of large wholesale-based orders were done manually over phone or email.
The final challenge for Lively Living was packing and sorting. Lively Living has agreements with multiple shipping vendors like Couriers Please, Fastways and more. All the old websites used by Lively Living had a very simple plugin integration meaning that during checkout, the customer was presented with many shipping options.
Lively Living wanted better control over the flow of orders, particularly wholesale orders, and required more customised rules. For example:
Where Strategy Meets Substance.
