Google Ads Agency Australia.
Advertise to buyers wherever they are online – Google Search, YouTube, and even third-party websites.
We back brands big and small:
Google Ads Services.
Reach your ideal customers across every corner of the Google ecosystem.
Search Ads.
Appear at the top of Google for high-intent keywords.
Display Ads.
Advertise to your ideal customers on third-party sites.
YouTube Ads.
Get in front of buyers before, during and after YouTube videos.
Shopping Ads.
Shortcut the SERPs with ads that showcase your products and prices.
App Ads.
Promote your app on marketplaces like Google Play.
Local Search Ads.
Promote your business in Maps and the coveted local pack.
What our clients say.
Get the Most Out of Your Ads Campaigns.
Google Ads can be a powerful channel – but it’s only as good as your website.
If a lead clicks through to a landing page that doesn’t impress them, they’ll hit ‘Back’ and go to one of your competitors instead.
You need both: Ads campaigns that drive clicks to your site, and a site that turns those clicks into conversions.
Find out how we can help optimise your existing landing pages – or build a new website that’s designed for both humans and search engines.
Results We’ve Delivered.
Automotive Licensing.
Construction.
Automotive.
Find Your Use Case.
Increase Leads.
Increase Your Sales Team’s Leads.
All leads aren’t created equal.
Our Google Ads campaigns focus on hand-raisers – people who are actually interested in talking to your sales team.
By feeding in data from sources like your CRM, we’ll train Google’s algorithms to optimise for qualified opportunities and revenue, not just clicks and impressions.
Drive Sales.
Drive More Website Sales.
We know the things that lead to e-commerce sales:
The Shopping listing that blends beautiful photography with fine-grained targeting.
The YouTube ad that plays before an industry influencer’s video.
The cleverly creative headline that stands out from competitors’ ads.
Find out how we can help you drive more qualified traffic to your site – traffic that actually converts to sales and signups.
Increase Search Visibility.
Capture More of the Search Landscape.
The best marketing is surround sound – the same message, delivered across channels and mediums to meet your buyers wherever they go.
It’s why Google Ads and SEO work so well together.
Google Ads helps you gain search traction fast and early, giving your organic efforts time to work.
The end result: your site dominates high-intent keywords across Google Search, which means less real estate for your competitors.
Assess Performance.
Analyse Your Google Ads Performance.
Maybe you’re not sure how your Google Ads are performing.
Maybe you think there’s something wrong, that you’re not getting the results you should be.
Or maybe you’re just doing your due diligence – getting a second opinion to check your current agency’s work.
A Google Ads audit gives you full visibility into your campaigns (and pathways to better-performing ads) without committing to a long-term engagement.
Start Your Journey
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Schedule a discovery call today and let’s discuss how we can help you achieve your goals.
- Integrated approach across all marketing channels
- Measured on hard metrics like ROAS and marketing ROI
- Google Ads campaigns are validated with small budgets
- Ads are never taken live without human review
- Clear contracts with KPIs that matter
- Revenue from Google Ads is tracked via hybrid attribution
VS
Other Google Ads Agencies
- Disconnected approach leads to mixed messages across channels
- Measured on leading indicators like impressions and clicks
- Budget is invested without validation, creating unnecessary risk
- Ads are written and optimised solely by AI
- Handshake agreements and loopholes that leave you exposed
- Only leads are tracked – or last-touch attribution is used to overrepresent the impact of Google Ads
Industries We Specialise In.
Our Process.
01
Initial Consultation.
Book a free meeting with one of our marketing strategists to talk through your business objectives, current marketing environment, and key challenges.
We can talk by phone, on a video call, or in person at our Gold Coast office – whatever suits you best.
02
Proposal.
Based on your initial meeting, we draft a formal proposal that includes both pricing and implementation timelines.
We then walk you through it in a second meeting.
03
Onboarding & Discovery.
If you think we’re the right digital marketing agency for your brand, we begin the onboarding process once you’ve signed a service agreement.
(Unlike other Australian agencies, our agreement will formalise our KPIs and service-level obligations – we think you deserve better than handshake promises.)
Our discovery process typically includes one or more meetings where we gather details about your business, industry, ideal customers, and products/services.
04
Strategy Formation.
Once we understand what you do and who you do it for, we draft a detailed marketing strategy that, depending on the scope of your engagement, includes everything from channel recommendations to messaging changes.
05
Implementation Planning.
After you’ve approved your new marketing strategy, we map out the gritty details – things like budget, timelines, and reporting mechanisms.
We’ll also integrate your Google Ads accounts with your CRM and other measurement platforms (like Google Analytics).
06
Implementation.
We begin executing your strategy.
That includes optimising your Google Ads accounts, crafting high-impact creative, and building campaigns across different ad formats.
07
Measurement & Adjustments.
We review your strategy’s success at pre-determined intervals – which, for many businesses, means every month.
Based on leading indicators like website conversions and sales pipeline, we optimise your campaigns to maximise ROAS.
You’ll receive monthly and quarterly reports that detail our work and your campaign outcomes.
Our Google Ads Specialist.
Michael Essery
Paid Advertising Specialist
Our Thinking on Google Ads.
Find out how to optimise your campaigns and go beyond Google Search.
December 17, 2024
November 26, 2024
November 13, 2024
November 7, 2024
October 24, 2024
September 26, 2024
Why Us?
We’re more than a Google Ads agency. We’re the architects of your brand’s future.
Holistic Approach.
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals – using whatever digital channels work best.
Digital Pioneers.
We’ve been blazing a path through digital landscapes since 2000.
We know how people search for things online – and we know what makes them click.
Australian-Made.
Our social media marketers work from our office on the Gold Coast, Queensland.
We understand Australian audiences and know how to stay compliant in regulated industries.
Google Ads FAQs.
What does iOnline do monthly to manage my Google Ads campaign?
Setting up an effective campaign is typically the hardest part of Google Ads. Once we’ve done that, though, our monthly optimisation work often includes:
- adjusting budget allocation in favour of your best-performing campaigns to improve ROAS
- conducting keyword research and adding or removing keywords as necessary
- optimising your audience and location targeting to reach more of your ideal customers
- reviewing Google’s automated recommendations and implementing or discarding them as appropriate
- trialling new ad creative that’s informed by ongoing buyer research
- reviewing leading indicators to ensure we’re meeting ROAS targets and overall marketing objectives.
How do you ensure our ad budget delivers the best ROI?
To get the best return on ad spend (ROAS), you need to:
- target the right people in the right places
- have campaigns structured to maximise metrics like CPC and CPA
- be able to see what’s working and what isn’t.
Before we compose your Google Ads strategy, we’ll take the time to understand you, your ideal customers, and your niche’s advertising landscape. We’ll then set up tailored conversions and connect data from your CRM and other sources, which trains Google’s algorithms to optimise for real-world business outcomes. As your campaigns run, we’ll continue to analyse their performance and course-correct as required.
A good ROAS also depends on converting clicks to pipeline/sales. As a true full-service agency, our team includes qualified UX/UI designers, web developers, and copywriters – the specialists you need to craft high-impact landing pages.
How long does it take to see results from Google Ads?
One of the big advantages of Google Ads is that you can see results almost immediately. Generally, though, campaigns take 30–60 days to be fully optimised. During that time, we’ll gather data and fine-tune your campaign setup. Google’s Ads algorithms also need time to adjust.
Keep in mind that timeframes also depend on your chosen keywords and business category. For example, a local business bidding on a highly competitive keyword might take longer to see optimal outcomes than a service business in a high-demand category.
Why can’t I just use AI to write and optimise my ads?
You can – but we don’t recommend it. Search Ads, which are text-based, come in 2 main flavours:
- Responsive Search Ads (RSAs), which are composites of headline and description options you provide
- Dynamic Search Ads (DSAs), which are automatically created from relevant landing page content on your website.
You can’t control which asset combinations form RSAs, but you can control the assets themselves. The only aspect of DSAs you can control are the landing pages included in the campaign. That means DSAs are inherently riskier, because the AI-generated ad could read strangely, not make sense, or, worse, breach regulations – like workplace advisory Employsure’s DSAs did in 2018 (costing the company $1 million in penalties).
So, generally, RSAs are the better option because they give you more control. Does that mean you should use an LLM like ChatGPT to create copy for RSA assets? If you’re short on time or budget, you could. But it’s better to have a human write them. People can often tell when copy has been AI-generated, which can affect your click-through rate.
What are the disadvantages of Google Ads?
Like every channel, Google Ads has advantages and disadvantages. Its biggest advantages are:
- It has minimal upfront costs.
- ROAS is relatively easy to measure with software-based attribution models.
- Search ads are guaranteed to get in front of high-intent searchers.
- You can start seeing results almost immediately.
But those advantages come with detriments, like:
- Google Ads doesn’t have the economies of scale that channels like organic search do.
- Software-based attribution is biased towards easy-to-measure channels like Ads, which can skew decision-making.
- Ads-sourced customers tend to be the lowest-value and most price-sensitive.
- Ads works best when searchers are comparing vendors – not when they’re exploring their problem or potential solutions.
What do Google Partner badges mean?
Many Google Ads agencies advertise themselves as ‘Google Partners’ – which implies a special relationship of some kind with Google. Here’s what a Google Partner or Premier Partner badge actually means.
To become a Google Partner, an agency must:
- have an optimisation score of at least 70% on its registered Ads manager account
- spend at least US$10,000 in the last 90 days through that account
- have at least 50% of its Ads account strategists receive Google certifications in Ads areas in which it has spent US$500 or more in the last 90 days.
None of those requirements are bad things. But any well-run Google Ads agency will have an optimisation score of 70% or more, and ad spend has nothing to do with competency – it’s just about the size of the agency’s client portfolio. Google Ads certifications aren’t particularly useful either. The skills taught in Skillshop courses are focused on ‘best practices’ (that is, optimising Ads accounts in a way that makes Google the most money).
To become a Premier Partner, an agency must be in the top 3% of participating accounts in its country. Factors that go into that ranking include:
- year-over-year increases in ad spend among existing clients
- year-over-year increases in new clients
- year-over-year client retention
- investment in products other than Search Ads (such as Display or YouTube Ads)
- total annual ad spend.
Again, those factors aren’t bad things in and of themselves. Unfortunately, they do incentivise agencies to push their clients towards spending more and more on Ads – regardless of whether that spend is the best way to deploy budget.
