Even in today’s hyper-connected world, many businesses still don’t see the benefits of advertising their goods and services online, which unfortunately means they are missing out on getting the word out about their services to millions of people.
So far, it looks like Facebook is on its way to generate $16.3 billion in 2017, after a global increase of 25 percent in advertisers who utilise the platform since 2015. This means that over 2.5 million people are using Facebook advertising to reach their audiences. If you aren’t one of these advertisers, here three reasons why you should consider joining them.
The world is plugged in, and most of them use Facebook.
Facebook boasts 1.49 billion active monthly users, which means that more than one fifth of the world visits the website every month. This is 300 million more visitors than Twitter, LinkedIn, Instagram and Pinterest combined.
By running an ad campaign for your business on Facebook, you reach the most people, potentially giving you the best ROI on your ad spend possible.
Facebook targeting is out of this world
Some still remain unconvinced. We get it, numbers mean nothing if you don’t speak to the consumers who will be receptive to your message.
Enter Facebook targeting. The Facebook platform has incredible targeting capabilities, allowing you to tailor your ads to your audience’s location, education, work, financial status, generation, parental status, ethnicity, languages, connections to specific Facebook pages, and other behaviour.
This allows you to be as specific, or general as you want, meaning that just about anyone who falls in your target market can be reached. Just remember to have a dedicated social media page on Facebook for them to go to and potentially a landing page on your website for you to gather their information of close the sale.
You’re not just relegated to Facebook.
Another crucial concern for marketers is getting in touch with potential customers who visit your brand outside of Facebook.
Again, Facebook has made it easy. The platform has recently introduced “Lookalike Audiences” and “Website Custom Audiences” capabilities that allow you to do just that.
These features allow you to place HTML code – called a tracking pixel -onto specific pages on website, which will allow you the ability to target those visitors with Facebook ads, even if they haven’t interacted with your page at all.
If you need any more information about Facebook advertising, or want to know how you can use the platform to communicate better to your audience, don’t hesitate to contact us today!