Discover How Your Business Can Benefit from a Strong SEO & Digital Marketing Strategy
A digital marketing agency offers a wide variety of services that assist businesses in getting ahead of their competitors, help boost their online presence and elevate them to new heights in the digital world. As more and more businesses are taking to the online stage to showcase their products or services, it is more important than ever to start reviewing your current marketing strategy to ensure you are pursuing the right areas to grow your customer base.
Specifically, digital marketing agencies, such as iOnline, offer a plethora of services that are designed to help businesses grow and succeed in the digital realm. These include services such as website design & development, lead generation, PPC management, inbound marketing, email outreach, and search engine optimisation that help clients rank higher in relevant search results.
Engaging in these offerings can help assist in driving traffic to your website, boosting your conversions, and increasing sales and revenue whilst also improving brand awareness and visibility across both local and national target audiences.
Why Digital Marketing & SEO are Beneficial for Business Growth
If you’ve poured your heart and soul into creating a website only to find it isn’t getting any traffic – don’t be alarmed! You are not alone! Whilst there’s no better feeling than finally launching your brand new website, after weeks of hard work, time, energy and anticipation, many businesses are now asking the same question a few weeks or months later: Where is all the traffic? And why aren’t I getting an influx in sales? This is where digital agencies that provide search engine optimisation (SEO) services, like iOnline, come in.
Getting visitors to your site isn’t any easy feat, but with our help, your website can be properly optimised for search engines, like Google, in order to increase your visibility, improve your chance of achieving optimal rankings and help bring in more reliable traffic through organic search.
It’s important to note that the building and launch of a website is just one step on a long road to maintaining a high-impact, successful site well into the future. Having a partnership with a top Gold Coast SEO company such as iOnline, can help get you found online, grow your business and generate more revenue for many years to come! If you would like to learn more about how we can help your business thrive, contact us today!
SEO Companies: Do I Need One & What Do They Do?
As almost 93% of all web traffic comes from search engines these days, online marketing and SEO is a vital area for businesses to focus on. This is why having a competitive advantage is critical for future revenue growth and enables you to achieve key goals and company objectives. Employing search engine optimisation is one of the most popular and effective forms of marketing. SEO best practices are essential to ensure that your website attracts relevant search queries from search engines like Google and ensure that your business appears in the top search results.
As a leading Gold Coast SEO company, we work hard to increase business’s visibility in the SERPs, enabling them to capture more traffic and ultimately generate more revenue. By acquiring the SEO services of a digital agency like ours, you can develop and improve your online presence through the conducting of specific tasks and strategies such as keyword research, link-building, content creation, on & off-page optimisation and much more.
It’s also important to remember that SEO isn’t just a quick fix or a ‘set-and-forget’ option. It requires continuous work, with most businesses beginning to see results at around the 4-6 month mark or even later. However, SEO results do tend to improve considerably over time as your website gains more authority and establishes a larger digital footprint. This is why we provide a range of SEO retainer packages over a 12 month period in order to provide you with long-lasting results.
SEO is a long-term commitment to success and not just a ‘one-time event’. It’s a continuing strategy of optimising initiatives that concentrate on different aspects of your website & online presence, including content, layout, site structure, performance, design and innovation.
What SEO Services Should A Digital Marketing Agency Provide?
Whilst there are many successful companies out there, different digital agencies specialise in the provision of different services. Which digital marketing agency you choose to work with should really come down to their understanding of your business’s needs and their formulation of a successful digital strategy that can help you grow into the future.
It can be difficult to break down the actions that an SEO company takes as each one operates slightly differently, with the involvement of many variables. However, whether it is a local SEO Gold Coast Digital Marketing Agency, branding & PPC specialists, or an eCommerce specific digital agency, they commonly perform certain activities as part of their service offerings.
Check out our summary below of what an SEO company generally focuses on, questions they should be answering & what you should be attending to on your website;
- Conduct a comprehensive analysis & research regarding your website and target markets
· What is the current performance of your website?
· What works well for your industry’s competitors?
· What keywords are your target audience searching for?
· What results can you expect for your SEO budget?
- Review current website performance then apply required SEO changes as needed:
· Are page titles and meta-descriptions optimised?
· Is your website content clear, concise, SEO-friendly, and easy to understand?
· Are you using the appropriate language to talk about your value-adds and services?
· Are your pages optimised for keywords and related subject matters?
- Perform Off-Page SEO modifications
· Are you earning shares, mentions and links?
· Is your server configuration working properly?
· What is the speed of your website?
· Is your website secure?
· Does your website provide a great UX?
- Clear Communication And Regular Updates
· The provision of SEO reports tracking your results month-on-month
· What are your campaign goals?
· Keeping up to date with business changes
- Reviewing & applying content optimisations across your site
- · What content are you currently offering?
· Which type of content is most effective for your target audience?
· Making your content as SEO-friendly as possible
· Optimising calls to action in the website content
- Perform Extensive Testing
· How can data be used to inform decisions?
· Which areas can we A/B-test?
· What are the key phrases that drive people to take action?
· What new/upcoming opportunities are there?
Although these six points are useful, there is no way to boil down a campaign as your specific digital marketing campaign should be fully tailored to your business model, short and long term objectives and factor in your goals as required. Importantly, successful SEO campaigns also require constant optimisation and tweaks in order to achieve the best results so you should always be provided with a customised strategy, not just a ‘run of the mill’ project.
At iOnline, we don’t believe in providing the stock standard, ‘cookie cutter’ approach to Search Engine Optimisation for businesses. Nor do we offshore any of our projects & believe in maintaining a high standard of work at all times, Instead, we tailor your campaign to specifically meet your needs & business model, adapting it as your business offerings and target audience demographics change.
It is possible to always make improvements, get more traffic and increase your site traffic’s conversion potential. A knowledgable and experienced professional SEO company such as iOnline, will provide a solid follow-up process that allows you to constantly test, adjust, and tweak your campaign strategy and your website as the digital landscape changes.
Reap the Rewards of a Strong SEO & Digital Marketing Strategy for Your Business!
Whilst it might be tempting to try and optimise your website yourself, instead of hiring professionals, it can prove very difficult to be successful, especially if your industry is competitive. With the requirement of extensive research, the amount of legwork needed can take a substantial amount of time to do all on your own. SEO professionals, on the other hand, have the know-how to create and execute the best online marketing strategy for your company, moving forward.
Without having the expert knowledge, skills and expertise, it can be challenging to see the results you are wanting and break through in the current competitive digital landscape. SEO is also an evolving industry so acquiring the services of SEO experts like iOnline, will ensure that the best strategies, tools and resources are utilised in order to produce the most lucrative results for your business!
If you want to turn your website traffic into actual sales, you should really start contemplating hiring an SEO company to help you succeed. We can help bring you high-quality and qualified traffic via tried and tested strategies such as keyword research and lead generation strategies that are focused on user behaviour and industry trends. We are able to develop and implement a winning marketing approach that will help get you the results you deserve!
Don’t Lose Out - Attract Your Target Audience with the help of SEO Experts!
As you know, Google rankings matter when it comes to growing your business online. The better your website or webpages rank, the better chance your business has to promote itself and gain a larger customer base both locally and nationally. Therefore, seeking the help of a trusted Gold Coast SEO & Digital Marketing agency like iOnline, can help boost your business’s marketing efforts tenfold and more effectively attract your key target markets. In turn, this can result in higher conversions, improved website traffic, increased sales and a much higher ROI over time.
Whilst the Search Engine Optimisation process is a long-term investment & takes time to grow, it is vital to pursue if you want to see results and success in the future. In this digital day and age, you need to always stay ahead, so having a robust digital campaign in place that includes SEO, can have a detrimental and everlasting impact on your online presence.
We offer a wide range of services that will help improve your online business performance, drive sales, increase your brand awareness, boost your website performance, and improve your online visibility. Whether you require a stunning new website, desire a site refresh or overhaul, are considering pursuing digital marketing such as SEO, inbound & email marketing or lead generation strategies, eCommerce or local SEO, or you are needing mobile app or web development services – iOnline can provide you with what you need to succeed!
Get ahead of your competitors and improve your long-term SEO and online marketing success with iOnline! Our specialist digital marketing team will work closely with you to learn everything about your business, your needs and your long term goals. This enables us to devise the best strategy moving forward, to get you the results you deserve! We will launch a highly successful digital campaign for you that will give you the online boost you’re looking for! Get in touch with our friendly team today and find out how we can help your business thrive!