What is Houzz?
We have put together our quick guide to Houzz, to help builders and businesses in the construction and home improvement space get more out of the platform. Houzz has homed in on a perfect way to put together designers, architects and creative people with more than five million videos, two and a half million professionals and three million items. The platform was founded by the founders Adi and Alon to provide a board of ideas online. The two were working on their own house and found themselves trapped in a sea of clippings from magazines. The idea brings together industry professionals and an estimated 25 million homeowners.
The simplicity of navigation is one of Houzz’s finest features. If you’re an interior designer talking to a client about wrought iron light fixtures, you just type in the keyword and “idea books” for that search pop up. The user can easily scroll pictures of projects and products.
Houzz is set up to make the website a delight for professionals and daydreamers. Many young professionals designing their dream home while living in an apartment sized shoe box will create their own “idea books” for use when they have finally reached the corporate ladder to climb. Credit on the picture also goes to the poster and they have a network of contractors at their disposal when the new homeowner is ready.
What businesses are best for Houzz?
It takes time and effort to become a member of every social media network. While you can upload a few high-resolution images to the web, when you’re building the volume and portraying your brand well, just a few images could get lost in the mix and not be as profitable. If you can devote time to curating the information and photos placed on Houzz, it can be a huge advantage. Some of the best businesses to join Houzz are:
- Kitchen Contractors
- Build Firms
- Furniture Designers
- Bath Remodelling Companies
- Lighting Designers
- Design Firms
- Building Suppliers
- Interior Designers
- Landscape Architects
What are the benefits of joining Houzz?
With more than 25 million monthly visitors, Houzz boasts a large following of homeowners seeking inspiration from both design and local experts to help them achieve their goals. Some advantages include interacting with other professionals and being a customer feedback platform, portfolio flexibility, and content marketing opportunities (articles and QA section).
Not to mention that this is a very niche citation for your local SEO profile if you are in the building or construction space.
Easy Guide to Houzz Profile Setup
Having decided to join Houzz the change is a great one. Its quick to get started.
- Create a Profile
Your profile is how you will be approached by potential clients. Email, telephone number, address and website are a must. Many great companies on Houzz take the time to formulate themselves a bit of a blurb. Share where you come from and what style you specialise in, such as modern tile work influenced by the mid-century or Spanish.
- Upload a Portfolio
That is where you’re showing off your job. Upload pictures that are at least 1000 pixels wide, in high resolution. Once you upload photos, you can edit them into Idea books, and organise them.
- Create Tags
Tags not only describe what’s in the picture but also help people find the picture. A tag could be ‘nursery table’ but it should also be ‘Outback,’ ‘kids bed’ and ‘vintage loungeroom’ to get the best response.
- Share Idea Books
That is what drives business to create awareness and networking with area designers. Build Design books using projects you’ve completed or using a shared theme that brings several projects together.
Tips to Maximize Interaction with your Houzz
Once you’re running on Houzz you must prove that you’re the best in the business. Some of the top tips to raise in ranks include:
- Have a Houzz Badge on your website to show your work to clients.
- Contact people you want to network with
- Upload new content weekly or monthly
- Ask clients to review you on Houzz
- Ask questions on the boards to spark conversation
- Be supportive on boards by answering questions from homeowners
You should continue with those tips and tools. Houzz is able to help bring customers in front of your company with a strong, attractive, and engaging presence.