Link-Building Services.
Build brand awareness and improve your SEO by getting links and mentions from digital publishers.
We back brands big and small:
Get Seen. Get Mentioned. Get Backlinks.
Smart PR Strategies to
Build Authority and SEO.
Media Pitches & Coverage.
Good media pitches don’t just materialise.
They’re discovered.
Someone (like us) finds the thread that runs through the heart of any newsworthy event and pulls it into the light.
We look for the intersection between your brand’s expertise, news values, and each publisher’s interests – then package it into a compelling pitch that seizes attention.
Because the reality is that no publisher wants to write about a new product launch or recent SMB expansion.
But they’ll always need expert commentary and new statistics and industry updates – and that’s your opportunity to get mentioned and build backlinks.
Link Magnet Creation.
Pull, don’t push.
Good marketing is invitational – value in exchange for attention.
Link-building pitches can work when they’re aligned with the publisher’s interests …
… but it’s often easier to publish the story yourself and then tell them about it.
They get an expert quote or interesting statistic for their next piece – and you get a backlink while retaining the SEO benefit of publishing.
It’s a win–win scenario, but you need high-quality, well-researched content for it to work.
Find out more about how we can help you create articles and reports that attract links from publishers big and small.
Newsjacking & Crisis
Management.
Management.
Media coverage doesn’t happen by accident.
The experts who get quoted, the companies that weigh in on big issues … they’re all backed by strong PR teams.
When something happens in your niche, we’ll help you ride the wave and get mentioned by publishers.
And if that ‘something’ is negative publicity about you?
A fast PR response can kill a story before it takes off – or throttle the damage by burying it in the SERPs.
Find out how digital monitoring and crisis management can help you seize the initiative on both opportunities and crises.
Transform Your Digital Strategy
View Our SEO Packages.
Explore our fixed-fee monthly retainers for SEO – or see how we help brands grow with all-in marketing.
How Our Link-Building Works.
Find publishers. Bait the line. Reel them in.
1. Develop Ideas.
We research publishers in your niche to see what pitches or articles will gain the most traction.
2. Start Writing.
We draft a pitch that they’ll actually read – and, when appropriate, content that will seize their attention.
3. Conduct Outreach.
We contact them and pitch either a story or a link to a content asset published on your site.
What our clients say.
Digital PR.
- Secures coverage from digital publishers
- Focuses on link-building and unlinked brand mentions
- Leverages online pitches and content magnets
- Boosts SEO and online authority
VS
Analogue PR.
- Secures coverage from traditional media (TV, radio, print)
- Focuses on brand awareness and image
- Relies on legacy PR channels
- Limited direct impact on digital performance
Our Thinking on Link-Building.
Find out how we approach the new frontier of public relations.
January 22, 2025
November 13, 2024
October 31, 2024
September 19, 2022
Industries We Specialise In.
Why Us?
We’re more than a link-building agency. We’re the architects of your brand’s future.
Holistic Approach.
When we build your brand’s strategy, we look at the whole house, not just each room.
That means a holistic approach centred on your business goals – using whatever digital channels work best.
Digital Pioneers.
We’ve been blazing a path through digital landscapes since 2000.
We’ve built tens of thousands of backlinks over that time (including over 45,000 for our own website).
Australian-Made.
Our social media marketers work from our office on the Gold Coast, Queensland.
We understand Australian audiences and know how to stay compliant in regulated industries.
Link-Building FAQs.
How does digital PR fit in with other kinds of market communication?
All market communications – that is, communicating with potential buyers rather than investors or other stakeholders – can be divided into:
- one-to-one
- one-to-many
- one-to-some-to-many.
One-to-one comms includes networking, cold calling, and email outreach. It’s designed to pass a message from you to a single individual.
One-to-many comms is what most people picture when they think of ‘marketing’. It means using mass distribution channels like social media advertising, SEO, TV ads, and so on to pass a message to many people at once.
One-to-some-to-many comms covers PR (including digital PR), partnerships, and word of mouth. It involves passing a message to third parties, such as media organisations, who then pass it on to their audiences.
Keep in mind that there’s a lot of overlap between the 3 types of communication. For example, digital PR is technically a one-to-some-to-many channel – but, by getting links and mentions, it also supports one-to-many channels like SEO. Similarly, word of mouth involves having your message passed on by third parties, but those parties might have heard of you in the first place from one-to-one or one-to-many channels.
Does link-building still work?
Yes, link-building still works – but differently than it did in 2015. Links are still viewed as a signal of trust by Google and accruing them can still improve your website’s SEO. Today, though, context matters a lot. The link-giver’s topical authority, its site authority, the topic of the anchor page, the anchor text itself, the number of other links on that page, and various other factors can all impact how Google views the link.
For example, Google is extremely good at identifying and ignoring spammy and so-called ‘toxic’ links. That means links from low-quality sites unrelated to your site’s niche will have virtually no effect on your rankings. For links to have a positive impact, they need to come from high-quality, well-regarded sites in your niche.
Is link-building against Google’s guidelines?
Receiving links from other websites isn’t against Google’s guidelines (in fact, it’s essential for Google’s algorithm that sites continue to do so). Buying dofollow links, though, is prohibited – as are other spammy practices. (Ads and other paid media placements that link to third-party sites must be nofollow or sponsored.)
Digital PR is not about buying links. It’s about earning them by building relationships with other publishers, pitching good stories, and creating great content that people want to link to.
What do DR and DA mean? Are they important?
Domain Ranking (DR) and Domain Authority (DA) are metrics created by software companies Ahrefs and Semrush respectively. They’re 100-point scores that show the strength of a target website’s backlink profile (and, in the case of DA, other factors too). Neither are used by Google.
They can, however, be used as rough stand-ins for ranking factors that Google does use (that is, backlinks). Just don’t rely on them when making decisions – they’re most useful as a quick way to gauge how well-established a given site is.
Is guest posting digital PR?
No. Like advertising, guest posting normally involves compensating a third party to publish your content. That means, per Google’s guidelines, any links to your site from a guest post should be nofollow. Most high-quality sites won’t allow guest posting or paid features (although there are exceptions).
Digital PR, on the other hand, is earned. It means pitching media sites to cover you, creating high-value content that people want to link to, and managing your online brand image.
