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When it comes to SEO, search engines such as Google and Bing look for certain things either on your web pages (onsite SEO) or information about your web pages elsewhere (offsite SEO) when they rank your website.
And while they’re continuously refining how they rank web pages, onsite and offsite are the two key elements that are the foundation for successful Page 1 result.
Onsite – content targeting the best keyword clusters, matching existing content to target specific keyword clusters, creating new content to target specific keyword clusters, and having the best website infrastructure and architecture. This includes a responsive mobile website.
Offsite – how your website is
referred to from other online sources, developing a profile of high quality on-theme incoming links, having a relevant and active social media presence, and creating local citations (non-linking references) about you. At least half of your SEO outcomes are influenced by elements outside your direct control.
iOnline focus’ on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Using the latest SEO tools and software, we’ll find you the optimum balance in your keyword phrase list to be targeted that delivers the best ROI.
Our approach to onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Often your website won’t have web pages to target some of the most important keyword phrases you will want to target; in these cases we work with you to create new pages to target these keywords.
Not all websites are created equal. Some websites built to be search engine-friendly, but many are not. A key part of our role is to assist you to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
While the look and feel of a website is important in getting people to your pages and encouraging them to act or buy, they need to find your website first.
Search engines see a link from another website to your website as being a vote of. Search engines believe that if other websites are linking to your web pages, you must have something good to link to and will rate your page that is being linked much more positively.
Search engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
More and more, search engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.
Citations are references to you company name, address, phone number or website that may not actually link to you but are recognisable to search engines. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your search results in the search engines’ maps and geo-location rankings.
iOnline SEO services provide research, analysis and recommendations for all websites, but especially for those having difficulty with their search engine visibility.
iOnline SEO audits identify opportunities and issues; we examine technical, on-page and off-page elements and your competition.
We’ve analysed the core elements of our client successes, and have created SEO packages that offer great value as well as great results.
In the world of SEO there are “broad keywords” that attract browsers and “money keywords” that attract buyers. iOnline will show you how to choose the right ones.
Developing a SEO strategy and then mapping the tactics into an executable plan is essential for online success. You need SEO services and a strategy that can take on your competition and win.
iOnline Link Development Analysts develop personal relationships with webmasters and websites across a wide range of industries to maximise your link and citation profile.
iOnline have rigorously tested the WordPress Content Management System (CMS) and are able to effectively work with one of the world’s most popular website platforms for the best SEO outcomes. You can learn more about iOnline’s WordPress Development Services here.