For over 18 years, iOnline has worked with a multitude of businesses of all sizes to successfully elevate and optimise their SEO. Gold Coast businesses have benefitted from our lengthy experience and keeping current about all SEO aspects to help keep their online presence prominent. We have helped many business owners in and around Gold Coast, Northern NSW and Brisbane area obtain or keep a competitive edge.
What is so important about SEO? The Gold Coast has an increasingly competitive marketing landscape, meaning business owners cannot stay complacent about their online presence. Even if their current rankings are good.
When it comes to promoting the organic ranking of one business over another, the algorithms from search engines such as Google and Bing seek out certain things. To help determine the ranking of your website, the algorithms take into account information either on your web pages (called on-page) or about your web pages – information that is located elsewhere (called off-page).
And while the algorithms that are used to rank web pages are continuously refined, onsite and off-site remain the two key elements which form the foundation of a successful result on the first page of your search result.
We recently put together an interesting Case Study about how your competitors may be neglecting their websites SEO, and how to update yours to win over your target customers.
This targets the best keyword clusters, matching existing content to target the specific keywords. As well as, creating new content to target specific keywords. Building the best website infrastructure and architecture. This includes a responsive mobile website.
This is how your website is referred to from other online sources. It's about developing a profile of high quality on-theme incoming links. Having a relevant and active social media presence. Creating local citations about you. At least half of your SEO outcomes are influenced by elements outside your direct control.
iOnline focuses on creating what we call "keyword clusters" – groups of keyword phrases focused around high volume "core" keyword phrases. For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation".
Using the latest SEO tools and software, we'll find you the optimum balance in your keyword phrase list to be targeted that delivers the best ROI.
Content & Blogging
Our approach to onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website.
Often your website won't have web pages to target some of the most important keyword phrases you will want to target; in these cases we work with you to create new landing pages to target these keywords.
We also give monthly suggestions on blogging around your core keywords and clusters to elevate your results. These suggestions are based on monthly search volumes for terms.
It doesn't take long for the search engines to detect and log faults in your website. Most users don't realise you need to setup redirects after deleting a post or a page otherwise the search engines get lost and thinks your website is broken or worse, has been hacked.
This can cause all sorts of issues, and have a detrimental affect on your rankings.
We perform weekly crawls to detect these issues as they arise and help find solutions to prevent them in the future.
Traffic vs Conversion
Most people look at SEO about total traffic to a site, but we have been in the game long enough to know this doesn't translate into conversions.
We spend a large part of the time analysing how to generate the right traffic, so that you see ROI. We can track conversions through forms, telephone calls and other channels of marketing to give you the best picture on how your campaign is running.
We use the latest applications and technologies to get you the most accurate data every month. We pull from a large range of sources to give you everything you need to give you the edge over your competition.
You get a break down of Ranking Keywords & Current keyword Research, call tracking, analytics, search console, top landing pages.
Every month we provide you with recommendations as well as a list of all the work performed in the previous period., not to mention a call from one of our team to discuss the report.
SEO Services & WordPress Intergration
iOnline have rigorously tested the WordPress Content Management System (CMS) and are able to effectively work with one of the world’s most popular website platforms for the best SEO outcomes. We are experienced in several of the most popular plugins available for the WordPress System, and can help with training on these SEO plugins to maximise your SEO efforts on every post. wit You can learn more about iOnline’s WordPress Development Services here.Learn More
Behind The Scenes - The Code
Not all websites are created equal. Some websites built to be search engine-friendly, but many are not. A key part of our role is to assist you to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
We need the search engines to easily crawl and make sense of what your offering, using structural standards like Schema.org we can help you improve your code and website.
Back linking & Profile Building
Search engines see a link from another website to your website as being a vote of. Search engines believe that if other websites are linking to your web pages, you must have something good to link to and will rate your page that is being linked much more positively.
Search engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
- Reputation or Trust value of sites linking to your website,
- Theme or Relevance of sites linking to you,
- Anchor Text (the words that the link is embedded behind) in links your site,
- Offsite Social Profile.
More and more, search engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.
Local SEO & Citation Profile Creation
Citations are references to your company name, address, phone number or website that may not actually link to you but are recognisable to search engines. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your search results in the search engines’ maps and geo-location rankings.
iOnline SEO services provide research, analysis and recommendations for all websites, but especially for those having difficulty with their search engine visibility.
iOnline SEO audits identify opportunities and issues; we examine technical, on-page and off-page elements and your competition.
SEO Packages and Plans
We’ve analyzed the core elements of our client successes, and have created SEO packages that offer great value as well as great results.
Developing a SEO strategy and then mapping the tactics into
an executable plan is essential for online success.
You need SEO services and a strategy that can take on your
competition and win.
Link Building Services
iOnline Link Development Analysts develop personal relationships with webmasters and websites across a wide range of industries to maximise your link and citation profile. We only use high qualified high Authority links from local directors and other related web portals in your niche. This helps to ensure your Domain and Page Authority continue to rise over time.
Social Signals & SEO
Search engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.