The old ways of traditional marketing are becoming less and less effective at attracting and retaining new customers. 44% of all direct mail isn’t opened, 86% of people skip TV commercials. Not to mention, more people are putting their numbers on ‘Do Not Call’ lists.
is a fundamental shift in the way online marketing is conducted. Inbound marketing focuses efforts to attract visitors on search engines and website content, rather than marketing efforts focused on getting customer attention.
Old methods of outbound marketing include buying advertising in newspapers or on radio, or by cold-calling customers.
Inbound marketing is based around the creation of unique and credible content for your website, blogs and landing pages.
This content is used to attract dream clients to your website, and by personalising their experience on your website – you delight visitors by offering them the products and services they specifically desire.
We can build an inbound campaign for you utilizing what your business currently has to work with or we can expanded it to utilize additional marketing services and tools that best fit your business model.
Platforms like HubSpot offer businesses a very easy way to see there entire sales funnel and adjust there marketing campaigns based of analytics testing and AB testing.
The platform allows you to publish content, social media, research keywords, but also create CTA’s, Landing Pages and forms to track all there conversions. With the integrated email marketing and workflows, you can at a glance see how your campaign is tracking, and where your customers are in the sales funnel.
The integrated sales platform CRM will help your sales team close more customers as they will have all the information and interactions right there in front of them.
Let us know more below and our Digital Marketing team will have a consultant call you!