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The old ways of traditional marketing are becoming less and less effective at attracting and retaining new customers. 44% of all direct mail isn’t opened, 86% of people skip TV commercials and more and more people are putting their numbers on ‘Do Not Call’ lists.
Inbound marketing is a fundamental shift in the way online marketing is conducted. Inbound marketing focuses efforts to attract visitors on search engines and website content, rather than marketing efforts focused on getting customer attention. Old methods of outbound marketing include buying advertising in newspapers or on radio, or by cold-calling customers.
Inbound marketing is based around the creation of unique and credible content for your website, blogs and landing pages. This content is used to attract dream clients to your website, and by personalising their experience on your website – you delight visitors by offering them the products and services they specifically desire.
Inbound is ‘selling without the sales pitch’; it’s about educating the buyer, providing a solution and delighting them with the results.