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Facebook Advertising

There is no denying that Facebook is the king of social mediums. The website boasts more than a billion active users, and most of them are more than willing to spend some of their online time engaging with their favourite brands. This means that your brand can get immense value from advertising your products and services on Facebook, even getting you in touch with international business opportunities.

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Facebook targeting

The strength of Facebook advertising lies in its ability to provide advertisers with an immense array of targeting capabilities. This means you can target as wide or as narrow an audience as you want. The various data points available to you as an advertiser are the following:

Demographics

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  • Age
  • Gender
  • Language
  • Location

Social data

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  • Relationship Status
  • Education Level
  • Employer
  • Job Position

CRM

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  • Your customer database can be matched to Facebook profiles
  • Depending on security settings you can even get access to friends of your fans and or users.

Device

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  • Type
  • OS Version
  • Wi-Fi Connectivity

Online Behaviour

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  • Actions taken when visiting sites and apps
  • Offline purchase behaviour
  • Likes and interests

Human experiences

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  • Local events
  • Real time events like the weather
  • Seasonality, for example Mother’s Day

This wealth of data also means that many business owners are not sure how to successfully target their audiences, or even what their related data points are.

How we can help your business grow with Custom and Similar Audiences

Many marketing agencies tend to overlook one of the most important features Facebook has implemented in recent times: Custom and Similar Audiences.

This feature allows us to upload existing databases into the backend of Facebook, allowing them to serve highly targeted ads to users who’s login emails match the database entry.

Tailored Targeting of Customers & Re-engaging Lost opportunities

Using this feature allows your business to provide existing customers with tailored deals that will ensure that they keep engaging with your brand, and also allows you to win back lost customers with personalised offers and return bonuses.

iOnline offers custom matching services, which match your database data with Facebook’s to provide you with an accurately targeted audience, which will help to increase engagement on your Facebook page and website, which can lead to higher conversion rates.

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It doesn’t stop there

We don’t just offer tracking and targeting services, we also ensure that you can provide your Facebook users with a dedicated space to engage with you. These services include:

  • Creation of a landing page for your business
  • Call tracking
  • Audience targeting
  • Facebook advertising copy and images
  • Set-up of multiple advertising campaigns
  • Weekly monitoring and maintenance to get you the best ROI
  • Monthly performance reports

Not sure if Facebook advertising is for you?

We believe in providing our clients with personalised services, which means following a single-approach to all our clients is absolutely out of the question. This goes for our Facebook advertising services as well. Some brands will not necessarily be a good fit on Facebook, but that does not mean there isn’t a social media platform out there for your brand.

If you are interested in our Facebook services, please don’t hesitate to contact us today!

If you are unsure about whether your brand will perform well on Facebook, please let us know, and we’ll be happy to discuss the following with you:

  • Your competitors and the marketing opportunities that exist within your industry
  • How and if we can use Facebook advertising to position your business in a unique way while ensuring your message stays relevant to your target audience
  • Key recommendations about digital marketing best practices, and how to get the best results for your business

Need more information on Facebook Advertising?