Christmas Marketing: Preparing Your Digital Promotions


Everyone loves a freebie on coveted services and goods. That this helps engage your audience is a no-brainer. In particular, Instagram and Facebook are well established as a social media platform on which the equivalent of word of mouth can spreads like wildfire, and everybody loves an easy-to-enter competition with a chance to win.

But it’s not enough to have an enticing prize. To capture maximum attention from the widest possible audience you will need to start with an eye-catching image. The image should engage not only existing clients or social media followers but crucially, those who have never engaged with your business before. If you are running a Christmas competition, you have plenty of options to make this a whole lot of fun, so get creative.

The competitions are easy to conduct when you have Facebook or Instagram comment giveaways. Just keep the question simple, such as “what do you love most about Christmas?”. You will need to put the question and instructions as well as the prize on the image, so limit the amount of text so the image doesn’t get too cluttered and off-putting. Keep it simple. The competition for Instagram can also be to tag, repost or follow.

It’s worth taking the time to work on the overall image, ensuring it’s enticing and easy to see. Aside from Instagram and Facebook, you can then size it up according to different social media platform image size requirements and post it to across all of your socials such as Twitter and Google Plus. On Twitter, the competition can be dependent on retweeting and following, so include the instructions onto the tweet itself with a hashtag as required.

Again, be clear on your instructions. You could also do the same with Google Plus comments or comments on YouTube if you would like to make a video. It all depends on the number of prizes you have and how far you would like to spread the social media net, remembering to keep track of everything and announce the winner or winners at the end as soon as the competition finishes.

If that sounds too complex, simply focus on your biggest one or two social platforms and confine it there.

Other Promos

Christmas is the ideal time of the year to do sales promotions, seeing as it is the biggest buying time of the year. You have plenty of options of what to do, but here are just a few good ones to get you started:

  • Early bird sales
  • Limited quantity or one day only sales
  • Free shipping (but remember to put conditions in for overseas shipping)
  • Buy one, get one free
  • General discounts. X amount or percent off a certain product, range or service
  • Illustrate your promo with an eye-catching image and to maximise your reach
  • Repost, retweet and share your promos and several times per day. People may miss it the first few times, so keep going.
  • Running give away on social media in line with seasonal promotions. Great for Google My Business, Facebook and Instagram audiences to increase engagement
  • Develop Seasonal promotions either in store or via your shopping cart, then advertise with Google Ads, Facebook Ads and Instagram (depending the audience we are targeting) Don't forget to run promotions and offers on your Google my Business as well

With so many options, you are spoilt for choice and limited by your imagination as to what promos you decide to run. But as always, remember to keep close track of data to see what does and doesn’t work and don’t be afraid to try out promos you haven’t conducted before.

Make sure to take a look at the other parts of our christmas blog series, as these articles will help your business when it comes to marketing during this festive season.

iOnline Pty Ltd has been offering expert commercial web-based marketing services to its clients since the year 2000. We work hard to stay ahead of the curve regarding emerging technologies. We keep track of market trends and apply our extensive knowledge to always benefit our clients. Our objectives are clearly set and we work on web design, development and mobile app projects according to our clients branding guidelines.

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