Top WooCommerce Plugins to achieve success for your online store
With thousands of WooCommerce plugins to choose from, how do you sort through them all and select the best ones for your online store?
No need to worry – iOnline has you covered! Listed below are over 30 plugins that can benefit your online store in many different ways. Keep reading to learn more!
Are you trying to find the best WordPress plugins for your WooCommerce store? Besides WordPress’ robust features and inherent flexibility, WooCommerce has a huge collection of free & premium extensions, making it one of the strongest eCommerce platforms around.
Nevertheless, with so many choices available, how can you narrow them down to find the best WooCommerce plugin for your online shop? Perhaps not all of the plugins on this list are necessary, and perhaps you need a plugin not included on this list. Ultimately, we wanted to outline plugins that are highly-rated and useful for the majority of WooCommerce stores. And more importantly to remember, Elementor‘s WooCommerce Builder enables you to replace most of these plugins with ease.
How to choose the right WooCommerce Plugin for business success!
By using specific WooCommerce extensions, you are able to greatly broaden the functionality of your eCommerce store. Several additional features for WooCommerce are only available with certain plugins, including tracking product shipments, analysing your customer’s behaviour, offering gift certificates or improving your online store’s appearance and layout.
To enhance your business’s performance, it is important to first determine which features are lacking from your WooCommerce store. Then, you can easily determine what features need to be added to the store in order to improve it. You should then use this information to choose a plugin that has the exact features you need. Additionally, make sure you compare features, prices, support options, and user testimonials where available.
Keep reading to discover several of the best WooCommerce plugins to use for your online shop.
So…what are you waiting for?! Let’s get started!
Here are some of the best WooCommerce plugins for all types of online based stores;
Price: The core Elementor plugin is free & Elementor Pro, which has most of the WooCommerce features, starts at $49.
Elementor is a visual, drag-and-drop page builder plugin, with Elementor Pro providing you with a number of tools to apply the program to your WooCommerce store. Firstly, you can access the Elementor WooCommerce Builder, which allows you to design the shop archive templates and single product pages using the simple drag-and-drop interface.
With access to over 19 different WooCommerce widgets, you will be able to display everything easily, including a product’s price, title, stock levels, upsells, and much more. Multiple templates can be created and assigned to different products, which will allow you to optimize the layout on each product page.
In addition to the WooCommerce widgets, Elementor Pro also includes features like the Elementor Popup Builder. This feature helps you design different types of popups for your WooCommerce store in order to promote various products, feature email marketing opt-ins like a special discount coupon and highlight current and upcoming sales and promotions.
2. HubSpot for WooCommerce
Price: HubSpot’s full software suite is free to install and use, however Pro features are only available on a paid plan option, starting from $50+ month.
Although HubSpot is known as an industry-leading CRM platform, did you know that they also offer a free extension for WooCommerce stores? The HubSpot for WooCommerce plugin incorporates powerful marketing capabilities into your WooCommerce store which enables you to easily sync your customers and order data into HubSpot’s CRM platform.
You can sync the data from customer purchases in real time as they conduct online transactions and can also sync historical customer data to gain valuable insights from your existing clientele. This can then inform future marketing campaigns and sales strategies.
This plugin offers ultimate value as an ‘all-in-one’ tool and is specifically designed for WooCommerce stores in mind. Unique features include:
- Activation of re-engagement campaigns for past visitors
- Making follow-up campaigns for those whose shopping carts are abandoned
- Developing welcome campaigns for new customers
3. Really Simple SSL
Price: A free version is available, along with Agency, Professional & Personal licences available. Priced from $29 for a single licence with 1 year support & updates, Professional version services 5 domains for $69 & Agency version is $169, including multi-site plugin.
Really Simple SSL is a one-click solution, providing SSL certificate detection. The plugin automatically detects your settings & configures your website to run over HTTPS with one easy click, saving you hours of work. The plugin works with all SSL certificates and provides an expiration warning via email and in your SSL dashboard when your certificate is about to expire. It features a hassle-free installation process and is being continuously developed, with new features being added all the time to improve your website security level.
As a bonus, licences that are renewed yearly, feature a 20% discount and can be cancelled at any time, providing ultimate peace of mind for its users.
4. Wholesale Suite
Price: The Growth Bundle is priced from $297 for a single site licence or the Business Bundle is available at $597 for unlimited sites licence
Considered to be the #1 WooCommerce wholesale plugins for B2B, this extension transforms a ‘plain jane’ WooCommerce store into a multi-user tiered membership system where wholesalers can order products in bulk using a single one-page spreadsheet type ordering solution that your wholesale customers will love.
Wholesale Suite provides your wholesale customers with a seamless & enjoyable ordering experience alongside normal retail stores. It also enables you to perform many other functions, like enforce minimum quantities on orders, use certain specified shipping & payment gateways, control product visibility, provide tax control and also manage the wholesale signup approval/dissaproval process.
Wholesale Suite lets you bring your entire wholesale business online so you can streamline your processes, workflows & generate more profit.
Wholesale Suite also supports numerous integrations with many other third party plugins, including Advanced Coupons, Metorik & WooCommerce Product Add-ons.
5. Booster for WooCommerce
Price: A free version is available through WordPress and the Pro version starts at $49.99.
Booster for WooCommerce features over 100 different tweaks for your WooCommerce store and you can choose exactly which modules you wish to enable. This avoids any of the disabled modules weighing down your store.
The tweaks offered in Booster for WooCommerce are divided into eight specific categories:
- Prices & currencies
- Button & price labels
- Cart & checkout
- Payment gateways
- Shipping & orders
- PDF invoicing & packing slips
- Emails & miscellaneous
Price: Plans start from $20 / month for 100 orders per month and scale up depending on your store’s monthly order value.
Metorik is an email and reporting tool for WooCommerce stores that boasts a well designed and easy to use interface. It enables extremely detailed reporting, with the option of filtering and creating custom dashboards, allowing you to examine your store data in much more detail than ever before. This plugin also let’s you capture important subscription information if required and it can also import all of your historical data for your WooCommerce store.
Other added features of the plugin include:
- Support integrations – integrate customer profiles & order histories in your support tool (e.g. Zendesk or Help Scout)
- Abandoned cart emails
7. WP Rocket
Price: A single licence is priced at $49 for 1 year of support & updates, followed by the Plus licence for $99 for 3 websites, and Infinite licence for unlimited websites.
WP Rocket is considered to be one of the most powerful web performance plugins in the world, instantly reducing your load time and boosting your Google PageSpeed and Core Web Vitals scores, with no coding skills required.
Interestingly, over 40% of users who visit a website will leave it, if it takes more than 3 seconds to load. That’s why speed is one of the most important ranking factors in the eyes of Google and other search engines, as well as a key element in customer or UX experience.
A powerful caching plugin like WP Rocket can help you achieve an excellent PageSpeed scores, is compatible with the most popular themes and plugins and is the only caching plugin accepted by the top Managed WordPress hostings. It instantly improves your site’s overall performance, applying 80% of web performance best practices, so you will benefit from better loading times right away. This plugin applies page caching, GZIP Compression, cache preloading, browser caching and eCommerce optimisations to ensure your website runs as fast and smoothly as possible.
8. Yoast SEO
Price: Free version available or premium version is available for $89 annually
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts. The Free version of the plugin contains everything you need to manage your SEO, whilst the Yoast SEO Premium plugin and its extensions unlock even more tools & functionality to improve your site.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of users get ahead of their competitors and boost their online performance. The plugin is packed full of features, designed to help visitors and search engines to get the most out of your website.
It also integrates seamlessly into a range of themes and plugins, such as:
- The WordPress block editor (‘Gutenberg’ editor)
- AMP plugin
- Google’s Web Stories plugin
- Advanced Custom Fields plugin
Some of Yoast SEO’s features include;
- Automated technical SEO improvements – e.g. canonical URLs and meta tags.
- Advanced XML sitemaps to improve your site structure.
- Title and meta description templating for better branding and consistent snippets in SERPs.
- In-depth Schema.org integration increases your chance of getting rich results snippets.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website.
- Google Previews of your listing in search results.
- Real-time SEO and Readability analysis for content creation
- A redirect manager that prevents “404: page not found” errors
- Internal linking blocks to structure your site with ease
- Full language support for a wide variety of languages worldwide
9. Stripe Payment Gateway
Price: Free to use
Although the official Stripe payment gateway plugin for WooCommerce is part of the setup wizard, we wanted to still include it as we believe this is one of the best payment gateway plugins to use as part of your WooCommerce store.
Stripe’s Payment Gateway plugin is extremely user friendly, free to use, suports Google Pay and Apple Pay and works in over 40+ countries with over 135+ currencies.
Price: For 1 licence, it will cost you $99, then subsequent licences are discounted from 10% – 25%, with the more you buy, the more you save. Add additional years to save even more.
The Wordfence plugin enables you to protect your websites with the best WordPress security available. Wordfence includes an endpoint firewall and malware scanner that were built from the ground up to protect WordPress-built websites. The plugins ‘Threat Defense Feed’ arms Wordfence with the newest firewall rules, malware signatures and malicious IP addresses it needs to keep your website safeguarded at all times. Wordfence is the most comprehensive security option available with a suite of additional features.
This plugin includes a Web Application Firewall (WAF), helping it to identify and block malicious traffic. It runs at the endpoint, your server, enabling deep integration with WordPress and provides more comprehensive protection than other cloud alternatives on the market. Cloud firewalls can easily be bypassed and have historically suffered from numerous data leaks.
Wordfence’s WAF leverages user identity information in over 85% of their firewall rules – something cloud firewalls don’t have access to. The firewall doesn’t need to break end-to-end encryption like cloud solutions do, making it one of the safest options available to date. Upgrading to the Premium Wordfence version, enables real-time IP Blacklisting as well as real-time malware signature updates, reputation checks and better control over your site’s performance. The plugin also features a WordPress Security Scanner, enables Two-Factor Authentication, Country Blocking options, Live Traffic Tracking and a Central dashboard for you to manage your security for multiple sites in one centralised place with ease.
11. Post SMTP Mailer/Email Log
Price: This plugin is completely free, however, you will have to pair it with a 3rd party sending service, which may incur an additional fee depending on your level of usage.
Whilst the Post SMTP Mailer/Email Log is not a dedicated WooCommerce plugin, it is still crucial to WooCommerce stores. You are able to connect to an SMTP sending service to deliver your store’s automated transactional emails, including order confirmations, new account sign up welcome emails, shipment notifications and password reset emails.
By using a dedicated sending service like Mailgun, Amazon Simple Email Service (SES) or SendGrid, the Post SMTP Mailer/Email Log then helps you easily integrate that service into your WooCommerce store.
12. Enhanced eCommerce Google Analytics Plugin for WooCommerce
Price: The free version lets you view most reports, however the premium version supports Facebook Pixel as well as adding some additional options. This paid version costs $135 and includes lifetime updates.
Google Analytics includes a free and paid built-in feature for eCommerce stores called Enhanced Ecommerce. This extension enables you to track shopping behaviour inside Google Analytics, as well as letting you track product page views, started, abandoned and completed transactions and also adding and removing products to/from shopping carts.
You can also view dedicated eCommerce reports that let you view revenue and conversion rate data for your entire store & individual products, refunds, drop-off rates, average transaction quantity and value and coupon usage and success.
For this feature to work you will need to pass additional information from your online store to Google Analytics which is what this plugin assists you with. Enhanced Ecommerce tracking can literally be set up in a matter of minutes with this plugin.
Price: Limited free version. Paid version is available for $299
CartFlows is a free plugin that helps you re-design your entire WooCommerce checkout process and optimise it with various sales funnels. You are able to import pre-built templates and customise everything using Elementor or another page builder of your choosing.
CartFlows funnel approach is a great option for stores that sell a smaller interconnected product range. This allows you to take full advantage of the order bumps and upsells or downsells to boost your conversions and maximize your revenue.
14. Google Product Feed
Price: Google Product Feed costs $79.
Google announced that eCommerce stores can list their products for free in Google Shopping from April 2020, but formerly, the majority of Google Shopping results were paid ads.
So how does this affect your WooCommerce store? Well, now your products can appear on Google search results completely free of charge. However, you need to submit your products to Google if you want them to appear in Google Shopping. Luckily for you, the Google Product Feed plugin allows you to do just that with ease!
With this plugin, you can export some or all of your product data into the correct Google Shopping format. After this, you can add this feed to list your products in Google Shopping by using the Google Merchant Centre. Bing Shopping can also be automated with Google Product Feed, despite its name as well.
Price: $79, however you can also try it out with a 2-week free trial.
WooThumbs is essentially a toolkit that improves your product images and media galleries. With this specialist plugin, you can enhance WooCommerce product images in several different ways.
It allows you to:
- Select different layouts for your product galleries, such as fading effects, horizontal or vertical sliders and more.
- Make your product gallery more interactive by incorporating videos into it. It also supports third-party sources like Vimeo and YouTube.
- Provide smooth zooming so that customers can see product details easily on their mobile devices (including pinch-to-zoom support).
- Add additional images to product variations. Furthermore, you have the option of only showing a shopper’s choice of variations.
16. WooCommerce PDF Invoices & Packing Slips
Price: A free version is available at WordPress.org. The Pro version is priced at $95, or you can purchase additional templates for $65.
Creating packing slips and invoices for your packages that you send to shoppers is a breeze with WordPress PDF Invoices & Packing Slips. Your order confirmation emails can also be automated so that the PDF invoice is attached. For invoices and packing slips, you can choose from a variety of templates and are able to quickly modify them according to your needs (HTML/CSS is required for usage).
Additionally, if you are willing to purchase one or more premium add-ons, you will have access to more templates, as well as the ability to create:
- Email packing slips
- Proforma invoices
- Refund/Credit notes (for refunds)
17. Advanced Coupons
Price: Limited free version or the Pro version starts at $39.50.
WooCommerce’s native coupon system is enriched with a number of new features when using the Advanced Coupons plugin. For stores who regularly run a lot of discounting campaigns for their customers, Advanced Coupons can be extremely helpful as it provides much more flexibility when setting up, managing and promoting these types of campaigns. Among the latest features are:
- ‘BOGO’ Deals – create deals that are “Buy X, Get X Free”.
- Customers can earn loyalty points for purchases that can be redeemed for coupons.
- Coupon scheduling enables coupons to only run at specific times.
- URL Coupons – automatically adds a special discount when customer’s click on a URL (perfect for social media sharing).
You’ll be able to control eligibility for all your deals by adding specific cart conditions. You can include conditions such as:
- Number of items in the cart
- Value of the shopping cart
- Particular product(s)
- Products from a customer’s last order
- User role
18. Variation Swatches for WooCommerce
Price: Limited free version available. Pro version is priced from $49.
You can improve the user experience for variable products with the Variation Swatches for WooCommerce plugin. The text name of each variant is normally displayed by WooCommerce by default. However, this plugin enables you to use custom swatches instead.
Let’s say you sell a t-shirt that is available in multiple colours. Rather than just listing the names of the colours that are available, you could also show the colours themselves in a table that the user can hover over. Custom images can also be used for each variation to differentiate it from others. Among the other useful features include:
- Out-of-stock variations can be hidden or crossed out.
- Shareable URLs link directly to variation combinations.
19. FiboSearch for WooCommerce
Price: Limited free version or alternatively, the Pro version is priced from $49 for up to 10,000 products.
Shoppers need to be able to find the products they’re looking for easily on an eCommerce site. In the event that they cannot easily and quickly find what they’re looking for, they will unfortunately go to another website.
By integrating a Fibo (formerly AJAX) search bar complete with live suggestions, FiboSearch enhances the default WooCommerce search process. Numerous eCommerce stores take on this approach. Search results can be customised via this plugin by choosing whether or not to show each products:
Additionally, you can control how the search works with a few basic options. Customers can search by title, long description, and short description, for instance.
Using the premium pro version, you have access to even more options for controlling search functionality. You can allow shoppers to search within:
- Product Categories
- Custom fields
- Product attributes
In addition to providing faster search performance, the pro version also uses inverted indexing. It is also recommended to upgrade to the paid version if you have over 500 products in your eCommerce store.
20. Smart Coupons
Using Smart Coupons, you can offer more flexible coupons at your store, just like Advanced Coupons. This plugin is of interest to us because of another feature that it provides – the option to sell or offer WooCommerce gift certificates.
A gift certificate can either have a fixed amount or different amounts (based on product variations). Alternatively, you can let shoppers choose their own gift card amount. Gift certificates can be purchased by individuals, or if they prefer, they can purchase the gift certificate as a gift for someone else and have that person receive the gift certificate directly via email with a special one-time use code. The gift recipient can then redeem that gift certificate and track its value in their “My Account” dashboard. Administrators will also be able to track all outstanding gift certificates from the WooCommerce dashboard.
In addition to the gift card feature, some of the other features of Smart Coupons include:
- BOGO deals
- Free Shipping offer
- Shareable coupon URLs
- Special limited time offers
- Bonus coupon code with product purchase
You might be wondering what the point of including Advanced Coupons was? In terms of price, Smart Coupons is more than double the cost of Advanced Coupons – so if you don’t need the gift certificate functionality, Advanced Coupons may be a more suitable choice.
21. WooCommerce Advanced Shipping
Price: $18 with lifetime updates included.
With WooCommerce Advanced Shipping, you can easily create a shipping table for your online store. If you’re unfamiliar with table rate shipping, it involves creating a “table” of prices based on variables such as weight, item quantity, price, etc. An example would be to offer set prices for shipping, according to product weights – e.g. Prices for orders under 1kg is $5, orders between 5-10 kgs is $15, and orders 20kg+ is $25.
Comparatively, real-time shipping plugins compute the latest shipping rates directly from USPS, FedEx, Australia Post etc. If you use Advanced Shipping for WooCommerce, you can create any combination of shipping rules you want, such as:
- Location of the user (zip or postcode, city, state, or country)
- The user role in WordPress
- Quantity of item
- Contains product
- Contains shipping class
- Dimensions (length, width, and/or height)
22. WooCommerce Dynamic Pricing & Discounts
Price: $49, including lifetime updates
This plugin allows you to set your store’s product prices dynamically, as its name implies. With almost 500 reviews and over 17,700 sales on CodeCanyon, it’s one of the most popular plugins for this purpose. Prices can be set in a variety of ways, including:
- When a collection of products is purchased, a discount is applied.
- Price reductions based on bulk orders – lower the price for all units based on total quantity ordered.
- Purchase X, Get Y – Create a pricing strategy for purchasing X, getting X.
- Reduce prices based on tiers (instead of discounting all items as with bulk pricing).
This specific plugin applies conditional logic to essentially unlimited pricing scenarios, which is a huge benefit.
23. Order Delivery Date for WooCommerce
Price: Limited free version, with the paid version starting at $99.
When you have a WooCommerce store that offers local delivery, your shoppers will want to be able to select a delivery date so they can be sure to be available when the order arrives. With WooCommerce’s Order Delivery Date plugin, customers will be able to choose their preferred delivery date when they get to the checkout page on your online store.
In order to meet that delivery date, you can:
- Specify a minimum time requirement – you can, for instance, set the minimum to 24 hours if it takes you a day to prepare a delivery.
- Weekends and holidays can be excluded from the list of days that you don’t deliver.
- Limit the number of deliveries per day, according to your capabilities.
As part of the paid version, you can also:
- Sync your Google Calendar with your deliveries.
- Provide shoppers with the ability to choose an exact time for delivery (rather than a date, as with the free version).
- With WooCommerce Subscriptions, you can create recurring deliveries for subscriptions or regular orders.
- From the “My Account” page, customers can also edit their delivery date.
Price: Free for up to 50 trackings/month with a branded page. Additional tracking & notifications are priced from $9/month.
AfterShip can provide shoppers with a better experience by giving them access to live shipment tracking information, even if you do not do local delivery on specific dates (the previous plugin). Currently, the AfterShip plugin integrates with an impressive 679 different shipping carriers.
You then have the option of creating your own branded tracking page, where shoppers can browse shipment tracking details. Customers can also receive real-time updates on their deliveries if you’re willing to pay and you can send them emails based on the following triggers:
- In transit
- Out for delivery
- Failed delivery attempt
25. WooCommerce Currency Switcher (WOOCS)
Price: Limited free version & the Pro version starts at $30 with lifetime updates available.
Among the most popular currency switching plugins is WOOCS, short for WooCommerce Currency Switcher. You can improve your store’s user experience by letting your customers shop in their local currency to suit customers from all around the world. With this specific plugin, you can:
- Allow shoppers to select their preferred currency.
- Based on real-time exchange rates, you can easily calculate accurate product prices.
- Enable shoppers to pay in their chosen currency (you may or may not want to do this however due to exchange rates etc).
With a shortcode, you can place the currency switcher anywhere on your store. You can add one new currency to the free version of the plugin. The free version allows you to have two currencies total (your default plus the new currency).
The premium version allows you to offer unlimited currencies. In addition, you can also access:
- Setting the default currency for new visitors using geotargeting.
- Based on currency, different shipping and coupon rules apply.
- Automatically sets the currency based on the language of a user via WPML and Polylang integrations.
26. WooCommerce Social Login
Price: $39 with lifetime updates.
The WooCommerce Social Login plugin easily integrates social media logins into your WooCommerce store. Streamlining the account creation process for both new and returning customers will help you provide an improved and more seamless experience for them.
WooCommerce Social Login supports all of the most popular social networks, including:
Logging in using a social network is available for returning customers and when it comes to first-time users, you can require them to log in before they can check out.
Alternatively, they also have the choice of checking out as a guest if they prefer. Following checkout, you can then provide them with the option to link to their preferred social account.
27. WooCommerce Cart
Shopping carts are an essential part of eCommerce stores. Providing a poor user experience will likely result in your online store suffering. The free WordPress Side Cart (Ajax) plugin enables you to handle this problem with attractive and easy-to-use side tabs.
28. PayPal Express Checkout
When it comes to online payment gateways, PayPal is unquestionably the leading provider. Customers are more likely to feel comfortable making purchases if you use a trusted payment system such as PayPal, making it an easy choice for your eCommerce store. The bonus is that it is free to set up using PayPal Checkout.
29. Enhanced eCommerce Google Analytics Plugin for WooCommerce
Having analytics on any website is essential, but eCommerce websites particularly benefit from knowing this data. It’s difficult to get any insight into user behavior without analytics, which ultimately limits your sales potential & future growth and success. It allows you to track WooCommerce-specific behaviors within Google Analytics and it’s free to use too!
30. Mailchimp for WooCommerce
Online store growth relies heavily on email marketing. The Mailchimp for WooCommerce extension will enable you to connect your store with your existing Mailchimp account.
With this information, you can create and send campaigns that are targeted to your customers, and ultimately boost your sales and move more merchandise.
31. All in One SEO Pack
For potential customers to find your business, Search Engine Optimisation (SEO) is essential. Growing your business can be challenging without organic traffic, so you need a plugin that can handle SEO efficiently. All in One SEO Pack is free, and integrates with WooCommerce out of the box.
This is considered one of the most comprehensive SEO toolkits, being used by millions of users worldwide, and helps you improve your search rankings without having any prior SEO knowledge. It can be configured to dynamically generate SEO titles and descriptions for your products. In addition, you can easily add SEO titles and descriptions to individual products as you add them. It automatically generates sitemaps, including product and category sitemaps and ensures that your products can be easily found by search engines.
It comes with rich snippets schema markup as standard, which enables search engines to display your product information with rich snippets, helping your products stand out in SERP’s and drive increased traffic to your website. The All in One SEO plugin also includes Local SEO, Product Image SEO, and many other helpful features which greatly assist your WooCommerce store to ranking more favourably in search results.
In short, these plugins mentioned above are considered to be some of the best to use for your WooCommerce store to help you expand your store’s capabilities & functionality. Although it is impossible to list every single useful plugin you can use as there are thousands out there, we hope this blog post helps you decide on which ones to focus on!
If you need any help with choosing the right plugins for your online shop or WooCommerce website, speak to one of our friendly web designers or web development team! Also – if you want to keep up to date with the latest information, tips and tricks on all things digital marketing, SEO and website design related, please subscribe below to receive updates delivered straight to your inbox!