Search Engine Optimisation may seem simple at first, until you realise that there are over 200 or more different factors to consider in order to boost your ranking in search results. Not only this, but the requirements are always changing, making it perplexing and challenging to keep up.
If you want to try claiming the top position or appear on the first page of search results, it is crucial to boost your online presence. Fortunately for you, as a renowned SEO Company on the Gold Coast, we’ve done all the research for you.
Here are some of the SEO related key factors you should be focusing on in 2021:
One of the best ways to improve your overall SEO ranking is to develop a wide backlink profile. Backlinks are a way for the search engine to tell that your content is authoritative, in that other websites deem it to be credible. Some of the ways you can do this are through guest posting and link acquisitions with other websites.
High Quality, Optimised Content
A website with well-researched, in-depth, and high quality content goes a long way to securing a higher SEO ranking. This takes consistent effort and regular posting of fresh and engaging content for your specific target audience. Keywords are crucial to optimising your content, as these are the words Google’s search algorithm will rely on. One way of doing this would be through hiring the professional services of an SEO agency on the Gold Coast to do this for you!
Page Load Speed & Mobile Friendliness
One SEO factor which has not lost its importance over the years is page load speed. This is simply the rate at which your website pages load. Improving this through website upgrades and optimisation is crucial when wanting to retain potential clients or users. The importance of mobile-friendliness is also not one to ignore, with Google and users favouring mobile-optimised websites.
Meta-descriptions and Headlines
One of the first things a new user will see when interacting with your site is the meta-description and headline. This is what appears on Google’s search results page and hence, it is incredibly important to be as clear and concise as possible. For example, if you were to search for an SEO agency on the Gold Coast, you would want to see the agency’s name and what they do clearly. Thus, it is important to convey only the key information in both the meta-description and headline that relates to your specific business.
Do you want to improve your SEO ranking? As an SEO company on the Gold Coast, we are here to help you develop your SEO goals today. Contact us today for more information about our services.