Not many business owners or marketers out there have realised the benefits of call tracking, especially if you take into consideration that if a potential customer is phoning your business, they more likely than not have a wealth of information you should be paying attention to.
Before you delve into why you should consider call tracking for your next marketing campaign, here is a quick rundown on what it entails.
Call tracking is a program that gives you the ability to create multiple unique phone numbers that you can assign to specific campaigns. These numbers can then be forwarded to your business, and staff can answer as if the specific calls were made to your business.
What this means, is that you can supercharge your next marketing campaign, giving you the following benefits.
Campaign evaluation.
Any experienced marketer will tell you that testing is essential to future success. Call tracking makes it possible for you to do just that. If you provide two sets of ads with unique, trackable phone numbers, it gives you the ability to see what each marketing approach is doing in real time, enabling you to fine-tune messaging and make decisions on-the-go to get a better return.
This also means you can measure your marketing and sales teams’ effectiveness, see who converts the most leads and gain valuable information on what strategies to adopt or change.
If your website is mobile-friendly (and it should be) you can also give it a unique, tracked phone number, which should give you an indication of how well it is performing, overall or in terms of your specific campaigns, giving you valuable insight into what platforms to consider for your next campaign.
Record what you’re doing
Call recording on your tracked phone numbers has obvious benefits, like seeing what your sales teams are doing, and if and how your sales tactics are turning callers into customers. Combined with an A/B Split approach, you can empower the employees fielding your phone calls with relevant and impactful information.
You don’t have to reinvent the wheel
The best part about utilising call tracking is that you don’t have to change your marketing plans to see if it’s working. Call tracking is first and foremost an information gathering strategy that will give you incredible insight into the effectiveness of your channels, sales teams, marketing approaches and campaign performance.
If you want to know how call tracking can give your marketing or sales team the returns you need, don’t hesitate to contact us today!
