Boost Your Landing Page Conversions & Elevate Your Business to New Heights!
After spending a great deal of time and energy developing the perfect landing page and getting the layout and design just right, you are finally ready to make it live. However, when you launch it and take a look at the search engine results, no one is clicking on it. So what should you do?
As frustrating as this may seem, it is an extremely common issue that many website owners and digital marketing agencies encounter. So what’s the best solution? The key is in landing page optimisation.
An unoptimised website can greatly affect your website traffic and ultimately impact your conversion rates. A poorly designed site may discourage users from scrolling further or the pages may be vague and confusing. Perhaps there is too little or too much content, there may not be enough call-to-action (CTA) buttons, the page loading speed could be slow, it isn’t optimised for mobile devices, or it could even be something more difficult to quantify. Despite many of these issues sounding complex, solving these doesn’t have to be!
In order to make the necessary changes, improve your website and boost your page conversion rates, all you have to do is measure how your landing page performs. By effectively measuring and analysing the performance of your landing pages, you will be able to make the required adjustments that are needed in order to boost your landing page CTR’s.
Our ‘how-to’ nine-step guide below will provide you with the knowledge and tools needed to dramatically improve your current website’s landing page conversions and shed some light on some of the key metrics you should be tracking.
It’s 2021, and I obviously don’t need to tell you how important landing pages are in adding additional value to your conversion rates. However, it is always beneficial to discuss different approaches as well as outline some of the key fundamental errors that a lot of people make while optimising their landing pages.
If you still believe that a landing page doesn’t really make a difference to your overall business success and only consider it to be an irrelevant or minor aspect of your overall marketing strategy, it’s time to think again and reconsider your beliefs and approach! Generally, a typical landing page converts approximately 1-3% of users. However, numerous companies that have properly optimised landing pages boast conversions in the double digits. This may be surprising to most, however, it is very achievable!
Knowing where to start, what things to do and how you can increase your landing page conversions may seem overwhelming to start with, however recruiting the help of an experienced Digital Marketing Agency like iOnline can be extremely beneficial.
Our specialist team can assist in creating landing pages that convert, using tried and tested strategies, in order to generate you the most conversions for your website. Speak to one of our team members today and discuss how we can take your landing pages to the next level, boost your landing page conversions and help elevate your business to new heights!
The below guide is a great starting point that will provide you with the main points to consider for your business and simple things to implement on your website in order to improve your landing page conversions and CTR’s.
- Understanding Your Campaign Goals
Having simple yet captivating headings can significantly impact your target audience and ultimately influence their decision-making and buying process. It’s like an invitation to take a closer look at your business, so you need your landing page headlines to work in your favour and get their attention! Spending ample time creating attention-grabbing headlines will greatly assist in catching your customer’s eye and ensure they click on your website over your competitors.
- Develop an Engaging Flow of Text
- Utilise Valuable Content
- Feature a ‘Chain Reaction’ Call To Action
- Highlight the Right Proposition
- Website Performance Matters!
- Learn from your Competition
Learning from others, in particular, your competitors, is vital in exceeding your customer’s needs and expectations, and in turn, you are able to consistently become their one and only choice. By conducting regular research and taking inspiration and references from other successful landing pages, you can adapt your strategy accordingly, along with adding any other helpful elements such as look and design, functionality, and layout.
- A/B Test Your Landing Pages