Boost Your Landing Page Conversions & Elevate Your Business to New Heights!
After spending a great deal of time and energy developing the perfect landing page and getting the layout and design just right, you are finally ready to make it live. However, when you launch it and take a look at the search engine results, no one is clicking on it. So what should you do?
As frustrating as this may seem, it is an extremely common issue that many website owners and digital marketing agencies encounter. So what’s the best solution? The key is in landing page optimisation.
An unoptimised website can greatly affect your website traffic and ultimately impact your conversion rates. A poorly designed site may discourage users from scrolling further or the pages may be vague and confusing. Perhaps there is too little or too much content, there may not be enough call-to-action (CTA) buttons, the page loading speed could be slow, it isn’t optimised for mobile devices, or it could even be something more difficult to quantify. Despite many of these issues sounding complex, solving these doesn’t have to be!
In order to make the necessary changes, improve your website and boost your page conversion rates, all you have to do is measure how your landing page performs. By effectively measuring and analysing the performance of your landing pages, you will be able to make the required adjustments that are needed in order to boost your landing page CTR’s.
Our ‘how-to’ nine-step guide below will provide you with the knowledge and tools needed to dramatically improve your current website’s landing page conversions and shed some light on some of the key metrics you should be tracking.
It’s 2021, and I obviously don’t need to tell you how important landing pages are in adding additional value to your conversion rates. However, it is always beneficial to discuss different approaches as well as outline some of the key fundamental errors that a lot of people make while optimising their landing pages.
If you still believe that a landing page doesn’t really make a difference to your overall business success and only consider it to be an irrelevant or minor aspect of your overall marketing strategy, it’s time to think again and reconsider your beliefs and approach! Generally, a typical landing page converts approximately 1-3% of users. However, numerous companies that have properly optimised landing pages boast conversions in the double digits. This may be surprising to most, however, it is very achievable!
Knowing where to start, what things to do and how you can increase your landing page conversions may seem overwhelming to start with, however recruiting the help of an experienced Digital Marketing Agency like iOnline can be extremely beneficial.
Our specialist team can assist in creating landing pages that convert, using tried and tested strategies, in order to generate you the most conversions for your website. Speak to one of our team members today and discuss how we can take your landing pages to the next level, boost your landing page conversions and help elevate your business to new heights!
The below guide is a great starting point that will provide you with the main points to consider for your business and simple things to implement on your website in order to improve your landing page conversions and CTR’s.
- Understanding Your Campaign Goals
The main goal of a landing page is to ultimately convert your website traffic into your customer base. They are a great and effective way to drive traffic, increase sales and build your brand. For every landing page, you should focus on one particular goal and optimise each of these for its given purpose.
By putting all your focus on one specific goal for each landing page, primarily being your ‘call to action’ or CTA, you can encourage customers to take notable action. By failing to present accurate information, lacking captivating content, having conflicting messaging and not featuring a CTA on your landing page, you are potentially losing numerous prospective customers and forcing them to leave your site almost immediately. Setting SMART goals is vital to ensure you are meeting your business’ short and long-term goals and objectives.
- Create Compelling Headlines
Having simple yet captivating headings can significantly impact your target audience and ultimately influence their decision-making and buying process. It’s like an invitation to take a closer look at your business, so you need your landing page headlines to work in your favour and get their attention! Spending ample time creating attention-grabbing headlines will greatly assist in catching your customer’s eye and ensure they click on your website over your competitors.
- Develop an Engaging Flow of Text
A potential customer will not want to learn more about your business if they are not firstly impressed by an outline of your product or service offering. The presentation of content is a valuable lead generation tool that you can use for your business to generate interest. By presenting specific, engaging and eye-catching content, you can grab your customer’s attention and create favourable interest in your business. Appealing and informative landing pages have the potential to drive considerable traffic and turn into landing page conversions, especically when they feature relevant information that answers customer search queries.
- Utilise Valuable Content
Selecting and presenting ideal content to prospective buyers has the ability to trigger a positive psychological and emotional response as it instantly connects with them on a personal level. This then results in customer’s further investigating your product or service and influences their choice to purchase. By humanising your business and brand and having valuable & specific content that matches your customer’s search queries and needs can in turn, lead to significant increases in landing page conversions.
- Feature a ‘Chain Reaction’ Call To Action
Whilst it might just be another button to you, for your audience it is much more than this. A unique and eye-grabbing CTA is a crucial element on your landing pages which ultimately affects their individual buying decision making process. Hence, presenting numerous action-provoking CTA’s is extremely beneficial in driving landing page conversions & sales on your site. Setting up automated marketing campaigns that are triggered by a user clicking your CTA can be helpful in engaging prospective customers.
- Highlight the Right Proposition
This is a crucial element to your business success and allows potential customers to know the unique features and benefits that you can offer them. By highlighting your specific service or product offering and its key point of difference, you are able to gain customer’s attention and hence, create relevant sales funnels, develop appropriate marketing strategies and increase overall landing page conversions accordingly. Your value proposition needs to be remarkable yet distinctive, in order for customers to choose you from the rest of the competition.
- Website Performance Matters!
It is important to remember that your website design and performance matters to your users and can have a detrimental effect on end user experience or UX. In particular, your site’s loading time and speed can be a real deal-breaker. It also needs to be mobile friendly and load correctly across all devices.
Despite spending hundreds of dollars on your landing pages, if they don’t load in a few seconds, your customers have unfortunately already left! By fixing any bugs or relevant issues, your SEO efforts can also be improved, leading to you being found by more customers. The iOnline team are experts in providing a range of effective SEO services to get you found online, as well as improving your site rankings. You can also speak to one of our website design and development team about how we can help you succeed with a new or updated visually appealing, effective & fast website that converts!
- Learn from your Competition
Learning from others, in particular, your competitors, is vital in exceeding your customer’s needs and expectations, and in turn, you are able to consistently become their one and only choice. By conducting regular research and taking inspiration and references from other successful landing pages, you can adapt your strategy accordingly, along with adding any other helpful elements such as look and design, functionality, and layout.
- A/B Test Your Landing Pages
In order to enhance your landing page conversions, it is recommended to conduct A/B testing. Adopting a dedicated tool such as this will assist you in analysing your results more proficiently and ensure you have effective landing pages that will generate leads and conversions for your business. Using a testing method such as this ensures which design is preferred by your target audience and highlights which one results in more conversions.
As you can see, it is very beneficial to invest time in optimising your landing pages as it ensures that you achieve the highest possible conversion rate from users who arrive on your site. By implementing landing page optimisation tactics such as the points mentioned above, you can acquire more customers, widen your target audience, help boost your online presence and increase your overall conversions, equating to increased profits for your business!
Knowing where to start & what things to do first may seem overwhelming, however, recruiting the help of an experienced Gold Coast Digital Marketing Agency like iOnline, can greatly help your business succeed in the digital realm!
Our specialist team can assist in creating landing pages that convert & generate you the most online conversions. Speak to one of the experts at iOnline today and find out how we can help boost your landing pages and elevate your business to new heights!