Adobe Business Catalyst: Everything You Need To Know About Migration

As you know, Adobe announced in March 2018 that they would cease development of their Adobe Business Catalyst product. Existing sites will remain as is until March 2021, after which all data will be deleted.

Of course, this means that all your data needs to be safely downloaded and migrated before then, but how do you do this? How long will it take and where do you go from here? iOnline have developed a course of action to help you.

Website Review

The starting point for a digital partner is to review your current site. We’ll conduct an in-depth analysis of your functionality and content, and make sure that a new platform not only provides the same but possibly more flexible or suited solutions.

Our experts can also identify areas of weakness in your site content and make thorough recommendations for areas of improvement, including optimising your site for search engines.

The majority of our customers enjoy the benefits of WordPress, which we’ll cover at the end of this article, but iOnline are also able to create custom solutions for specific requirements.

Strategy for optimisation and future success

If you’ve chosen to replicate your existing design, we can do so, but if you’ve taken this opportunity to refresh, update and optimise your site, we work through a process that starts with a strategy to ensure that every area of your business requirements is covered in one seamless solution.

We employ a number of tools to boost your ROI and ensure that your business website generates revenue:

  • Responsive web design and development
  • Mobile and web applications and API integration
  • Content Management solutions and e-commerce
  • Fast and secure hosting and domain services
  • SEO services, Google Ads and inbound marketing

Migration Plan

Once we’ve analysed your current site and presented recommendations for your review and approval, we’ll implement a step-by-step plan to migrate your data away from Business Catalyst. The duration may vary from hours to days, but we remain in contact and communicate progress at each step. We’ll then maintain a backup of your old site and data for your security.

Once everything is ready, we’ll move over to the new hosting. A DNS switch to new hosting usually takes 24 for 48 hours to propagate.

Business Catalyst

Benefits of WordPress

Many of our Gold Coast and Brisbane customers prefer WordPress for its user-friendly content management systems -making additions, changes or removals easy. It’s an open-source platform that means it can be configured to your exact requirements with custom plugins. Our WordPress developers have broad experience in working with this platform and are up-to-date with the latest technology to secure your site and keep your data safe.

Of course, many designers can use a WordPress template for you, but that doesn’t do justice to your brand or your business requirements. An online brochure won’t maximise your ROI or generate revenue. Our WordPress developers build and code each site from the ground up based on what is best for your specific business and brand. It will never be a carbon copy of your competitors.

  • Our sites are WC3 validated, responsive to all devices and compatible with all browsers and operating systems.
  • We build each site for the best possible SEO (search engine optimisation) advantage.
  • We communicate and seek your approval at each stage of development.
  • We test, test and test every aspect again to ensure it looks perfect and runs smoothly.

If you would like to speak to one of our consultants about any concerns you have about migrating safely from Adobe Business Catalyst, we’re here to help. Contact us on 1800 466 546.

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