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It is without a shadow of a doubt that the content on your website is one of the most crucial factors to keep in mind. Suppose you, for example, own a photography website. In that case, your key focus will be on the photos that you showcase to your prospective clientele. However, if your niche is related to literature or business news, instead of photos, the presentation of professionally curated content should be your primary objective.

We all want a visually and aesthetically pleasing website and one way to create this, is by investing in a WordPress website theme that looks and feels like your brand.

Choosing the right theme for your WordPress website for your Gold Coast business is crucial. Check out these top features when choosing a WordPress theme:

#1:  A Responsive Design

Any theme that you choose for your website needs to consider the design features for both desktop and mobile devices, including tablets. A responsive WordPress website, optimised for mobile devices, directly influences how your customer interacts with your site. Additionally, responsive websites will not require multiple websites, sets of content or user interfaces across different viewing modes.

#2: A High Social Media Appeal

Another feature to pay close attention to is social media ‘friendliness’. Social media is one of the most powerful forms of technology available today, with plenty of sharing experiences that enhances connections between your brand and your customers.

Ensure that your social media icons are visible on your WordPress website as it is one of the best ways to increase your reach and gain new leads.

#3: Layout!

The layout or page style for your Gold Coast WordPress website needs to be arranged in a way that will make it seamless to navigate and highly visible to your target audience. Ensure that the theme you choose is ‘clutter-free’ and has the necessary information that attracts customers to stay on your site. A website design agency on the Gold Coast can help you lay out specific items such as sidebars, and customise it to suit your business.

#4: SEO

SEO, or Search Engine Optimisation, is another key element to promoting your WordPress website and influences how your site ranks on search engine results pages. Believe it or not, but the theme you choose and SEO, work hand-in-hand. Not only does effective SEO help boost your ranking, but it is one of the best ways of optimising your website. Your theme, to help your site rank better, needs to include conversion rate optimisation, allow search engines to easily read your WordPress website, feature adequate site speed, and compatibility with external SEO plugins.

Of course, you may not be able to do all these, and even if you have some know-how, a specialised web designer dedicated to solely to working on your website is a worthwhile investment to consider.

Not only does our team work around the clock to take care of your WordPress website, but their skills and technical support will ensure your site is always optimised. If you need a WordPress website in Gold Coast, speak to us at iOnline today!

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