The world of website design is constantly changing which is a great thing. One only has to think back to 5 or 10 years ago to see how far we’ve come in creating great looking websites that customers can use. Research into web design by Adobe shows that 38% of potential customers will stop engaging with a website if its content or layout is unattractive. For businesses on the Gold Coast, updating your web design is something you should try do somewhat regularly. Here are three elements you could integrate, starting today:
- COLOUR – This might not seem like a ‘new’ design element, but as research by SEO experts QuickSprout indicate, 90% of all product assessments have to do with colour, so it is worth being reminded to pay attention to it. Everything from the temperature to the tint and shade of a particular colour has a psychology behind it, so choose your colours with care. There are scores of written material out there devoted to colour theory in web design and with good reason. Just think of the emotions and response created by a bright red ‘BREAKING NEWS’ banner. If you want to learn more on this subject, there is a great blog on colour psychology and marketing you should read.
- HERO IMAGERY – A hero image can take the form of a large header or photograph, and this element works particularly well on single page designs. It can also be used to display a top news story or featured section of content. We all know that customers make snap judgements in a matter of seconds. A hero image communicates what your product or service offers in a way that audiences can immediately process – and those few extra seconds of attention may convince them to continue browsing.
- HAMBURGER MENUS – A hamburger menu is a hidden navigation menu symbol that hides your full menu from cluttering up your website. It provides cleaner lines and makes it easier to navigate, saving you valuable screen space. You must remember that when a person lands on your site, they will be looking for the most common pages such as ‘contact’, ‘about us’ and more. If these choices aren’t prominently displayed and easy to identify you might frustrate them away. Hamburger menus are easily identified by internet users and look great in both mobile and desktop web designs.
There are dozens of website design elements that are popular, and each has its own advantages and disadvantages. We recommend speaking with one of our web designer who understands the best methods and ways to express your brand well with a design that fits.